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Consumer Behavior Books

Consumer behavior ,twelfth edition

Author: Leon Schiffman, Joe Wisenblit

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research

Consumer Behaviour

Author: EO Imouokhome

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT303

Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making

Consumer Behaviour

Author: Lawal Bello

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT824

Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour

Behavior Modification 1

Author: CBU Nwakwe

School: University of Ibadan

Department: Education

Course Code: GCE205

Topics: Behavior Modification, behavior, Behaviour Problems, Behavior Modification, history, Classical Conditioning Model, Pavlovian Paradigm, Operant Conditioning Objectives, Operant Conditioning, Behaviour Modification Techniques, social learning model, behavior change, Intrapsychic approach, Behavioural Approach, problem behaviour, Behavior Modification application

The Role of Behaviors in the Epidemiology of Non-communicable Disease

Author: HA Ameen

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: EPIDEMIOLOGY AND COMMUNITY HEALTH500

Topics: Non-communicable Disease, health-related behaviors, Wellness behavior, Preventive health behavior, At-risk behavior, Illness behavior, Sick-role behavior

Consumer Cooperatives

Author: Babatunde Agbi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: CRD301

Topics: Consumer Cooperatives, Monopolistic Market Structure, competitive Market Structure, Capitalist Market, Book-Keeping, surplus distribution, Consumer Cooperatives organisation, Consumer Cooperatives management

Consumer Co-operatives

Author: Babatunde Agbi, Mande, AA Lawal Kamaldeen, Ishola Timothy

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD301, MKT301

Topics: CONSUMER COOPERATIVE, British Consumer Cooperative Movement, Competitive Market Structure, Monopolistic Market Structure, Capitalist Market, Selling, Financing, Pricing, Salesmanship, Book-Keeping, General Meetings, Committee Meetings

Discovering behavioral neuroscience an introduction to biological psychology ,4th edition

Author: Laura Freberg

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY310

Topics: Behavior, Neuroscience, Neuroanatomy, Nervous System, Neurophysiology, Psychopharmacology, Genetics, Human Brain, Vision, Nonvisual Sensation, Perception, Movement, Homeostasis, Motivation, Reward, Sexual Behavior, Sleep, Memory, Psychopathology

The Organization of Behavior

Author: DO Hebb

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY207

Topics: Behavior, perception, field theory, equipotentiality, learning capacity, pain, hunger, motivational drift, emotional disturbances, intelligence

Psychopharmacology Drugs, the Brain, and Behavior ,3rd edition

Author: Jerrold Meyer, Linda Quenzer

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY594

Topics: Psychopharmacology, Drugs, brain, behavior, Nervous System, chemical signaling, Catecholamines, Neurotransmitter Synthesis, Neurotransmitter Receptors, Synaptic Plasticity, Catecholamine Synthesis, Dopaminergic System, Noradrenergic System, Serotonin, Serotonin Synthesis, Serotonergic System, Acetylcholine, Cholinergic System, Glutamate, drug abuse, drug addiction, alcohol, Alcohol Use Disorder, Opioids, Narcotic Analgesics, Opioid Receptors, Endogenous Neuropeptides, Psychomotor Stimulants, Cocaine, Amphetamine, Nicotine, Caffeine, cigarette smoking, vaping, Marijuana, Cannabinoids, Hallucinogens, Ketamine, Mescaline, Psilocybin, Inhalants, Anabolic–Androgenic Steroids, Anxiety Disorder, Affective Disorders, Antidepressants, Mood Stabilizers, Schizophrenia, Antipsychotic Drugs, Neurodegenerative Diseases, Parkinson’s Disease, Alzheimer’s Disease, Huntington’s Disease, Amyotrophic Lateral Sclerosis, Multiple Sclerosis

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