How to choose a niche as a copywriter

Budding copywriters, listen up. Here is how to choose a niche.

Copy writier

Q1: What is a niche?

A1: A specific industry

E.g fitness, vet medicine, travel, wine, software/IT, construction etc. It's also a specific industry Vs. a type or speciality.

Examples: B2B, B2C, blogging, websites, case studies, emails, white papers, product description, explainer scripts etc

Q2: Why do you need a niche?

A2: There are many reasons but I will give you 3.

✔️ To stand apart as a professional & expert.
✔️ Align with clients as a TRUE business partner
✔️ Charge more ( this sounds good right 😊)

Q3: What niches should you consider?

✔️ Big thriving & growing industries
✔️ Variety of companies: B2C(Business to consumer) & B2B (Business to business).
✔️ Spends a lot on marketing 

Read also : 9 Things I Wish I Knew Before I Became A Copywriter.

Examples of sweet niches to get yourself involved ASAP include: Real estate, construction, healthcare/dental, fitness and sports, retail/e-commerce, babies, natural products, SaaS & software, energy, food & beverage and so much more.... 


Q4: So how do I choose?

A4: Start with who you are

✔️ Interest
✔️ Knowledge
✔️ Education
✔️ Beliefs
✔️ Work and life experiences

Narrow your search to 1-2 niche group and start exploring. 

Q5: So how do you explore?

A5: ✔️ observe industry trends and news.
✔️ Check out sub-niches
✔️ Look at job searches on LinkedIn & Indeed

Q6: Can you combine niches?

A6: Sure! But I recommend you start out with 1-2 and spread out as you get more experienced. 

Read also : 20 ways to make money as a copywriter.

PS: if by now you can't still figure out a niche. You can do what I did.

Write across all niches. It may take a while but you will eventually discover your preferred one. 


Tags: Copywriter,copy writing

Author : Kekeocha Justin