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why over funding can kill a startup

Did you know that one of the leading sources of failed start ups is overfunding? In the start up world,funding is often equated to success. But often times it is ...

Last updated: 7:58-am August 27, 2023

The failed state of Ajaokuta Steel Company (ASC) will leave you in tears

No Nigerian can visit Ajaokuta Steel Company ASC, see investments of more than $8b rotting in the African sun and not cry. i went there, I cried. what exactly is ...

Last updated: 1:45-am August 31, 2023

12-Step Guide to Starting a Business

🌱 EVALUATE YOURSELF What skills do you have? Where does your passion lie? Where is your area of expertise? How much can you afford to spend, knowing that most businesses ...

Last updated: 1:44-pm August 29, 2023

31 psychological triggers to be considered when writing a sales letter

Joe Sugarman in his book "The Adweek Copywriting Handbook" outlined 31 psychological triggers to be considered when writing a sales letter. Here is a breakdown of all 31 triggers. Kindly ...

Last updated: 1:11-pm August 27, 2023

How to Use Giveaways To drive Sales In Any Business

Giveaways tend to leave a bitter taste in the mouths of business owners because often times, there is no clear cut goal of what the outcome ought to be. There ...

Last updated: 10:44-pm August 29, 2023

How to sell an Ebook (7 steps)

I've been in the self-published ebook business for 16 days now, and just crossed $40K in sales. I can't pretend I'm an expert in this profession, but here's everything I ...

Last updated: 1:32-pm August 29, 2023

4 ways to make 10,000 Naira right now!

Making money is simple but the hard part is making the money you WANT. Are you broke right now and you NEED money? Here is an article on how to ...

Last updated: 1:43-am August 31, 2023

5 little-known twitter advanced search tricks for research and information purposes

They are useful for knowledge, information, marketing, sales and research purposes. And I'm going to share them with you in a bit. Let's dive in 👇  1: Find Your Most ...

Last updated: 12:05-am August 31, 2023

How Nathan Chan built FOUNDR, a multi-million dollar information business and how you too can

I have been following Nathan for some years. But a project I am working on at the moment has made me really go deep to study him and his business ...

Last updated: 5:05-pm August 30, 2023

How lawyers can use their expertise and the internet to build a thriving practice

If you're a lawyer (or studied any professional course for that matter),read this article . If you are a lawyer especially (or not but want to learn), hearken onto my ...

Last updated: 9:31-am August 31, 2023