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Business Theory Books

Introduction to Entrepreneurship Studies textbook [Chapter 1-16]

Author: JO Adeoti, Kadiri Ismaila Bolarinwa, Olota Oluwayomi Omotayo

School: University of Ilorin

Department: General studies

Course Code: GSE202

Topics: Business, nature of business, forms of business, partnership, limited liability company, objectives of business, purpose of business, function of business, beneficiaries of business, entrepreneurship, entrepreneur, Small Business Management, small business management, SMEs, Nigerian Business Environment, business environment, Validation Of Product, Validation Of Service Ideas, idea validation, business opportunity, scanning business opportunities, Entrepreneurship opportunity, Entrepreneur, role of Entrepreneur, economic development, Entrepreneurship education, small business, self employment, small scale business, medium scale enterprise, Creativity, creative brain, creative thinking, critical thinking, Creativity tools, creative problem solving technique, solution, creative technique, brainstorming, innovation, Feasibility study, feasibility report writing, Feasibility analysis, business concept, target market analysis, product Feasibility analysis, service Feasibility analysis, organisational Feasibility analysis, Manufacturing Feasibility analysis, Financial Feasibility analysis, Feasibility analysis outline, business planning, business control, planning principles, business plan, marketing, marketing mix, human resources mangement, sources of finance, accounting records, engineering invention, engineering innovation

Normative Theory and Business Ethics

Author: Jeffery Smith, Norman Bowie

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Normative Theory, Business Ethics, Business-Focused Business Ethics, Virtue Ethics, Business Organizations, human rights obligations, Contractarian Business Ethics, Deserving Jobs, Deserving Wages, Institutions, Organizations, Communicative Ethics, Values, Capitalism

A First Look at Communication Theory, 10th edition

Author: Em Griffin, Andrew Ledbetter, Glenn Grayson Sparks

School: Edo University

Department: Administration, Social and Management science

Course Code: MAC215

Topics: communication, interpersonal communication, symbolic interactionism, coordinated management of meaning, expectancy violations theory, relationship development, social penetration theory, uncertainty, reduction theory, social information processing theory, relationship maintenance, relational dialectics theory, communication privacy management theory, media multiplexity theory, social judgement theory, cognitive dissonance theory, group communication, public communication, group decision making, symbolic convergence theory, organizational communication, dramatism, narrative paradigm, mass communication, media, culture, media ecology, semiotics, cultural studies, media effects, cultivation theory, agenda-setting theory, genderlect styles, muted group theory, intercultural communication, communication accommodation theory, face-negotiation theory, co-cultural theory, integration

Business to Business Marketing (B2B Sales And Marketing)

Author: Wim Biemans

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing

Quantitative techniques in business, management and finance a case-study approach

Author: Umeshkumar Dubey, DP Kothari, GK Awari

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM307

Topics: Quantitative Decision Making, Quantitative Techniques, data collection, statistical methods, Quantitative Methods.Arranging Data, published data, unplublished data, primary data, Data Presentation Devices, Frequency Distribution, graphs, histogram, frequency polygon, frequency curve, Cumulative Frequency Distribution, Skewness, Kurtosis, Measures of Central Tendency, Arithmetic Mean, median, quantile, mode, variation, range, mean deviation, average deviation, standard deviation, variance, Bienayme–Chebyshev Rule, Probability Theory, Probability, Probability Rules, Conditional Probability, Set Theory, Venn Diagram, Statistical Decision Theory, Decision Theory, determinants, Business Decision Theory, Stochastic Business Situation, Linear Programming, Linear Programming Problem, Sampling Theory, Sampling Methods, sampling, Simple Random Sampling, Stratified Random Sampling, Systematic Random Sampling, Quasi-Random Sampling, Interval Sampling, Cluster Sampling, Multi-Stage Random Sampling, area sampling, quota sampling, error, Hypothesis Testing, Probability Distributions, Binomial Distribution, Poisson Distribution, Normal Probability Distribution, t-Test, Chi-Square Test, Business Forecasting, Correlation Analysis.Correlation, Regression Analysis, Regression, Least-Squares Method, Standard Error of Estimate, Multiple Regressions, Time Series Analysis, Seasonal Variations, Cyclical Variations, business cycle, Irregular Variations, Random Movements, Unpredictable Movements, Erratic Variations, Accidental Variations, Research Methodology, Research Approach

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Business and business environment summary

Author: GNS212

School: University of Ilorin

Department: General studies

Course Code: GNS212

Topics: business Organization, business environment

Ethical Theory and Business

Author: Denis Arnold, Tom Beauchamp, Norman Bowie

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Ethical Theory, Business practice, Corporate Responsibility, employee ethical treatment, Workplace diversity, Workplace discrimination, marketing, information disclosure, Emerging Technologies ethical issues, Environmental Sustainability, social justice, economic justice

Small Business Finance

Author: Onyinyechi Josephine

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT225

Topics: Small Business Finance, Small Business, Nigerian Financial System, Nigerian Money Market, Nigerian Capital Market, Nigerian Securities and Exchange Commission, central bank of Nigeria, Types of Finance, financing small business, Business Plans, Analysis of Market Opportunities, Failure of Small Business, Success of Small Business, Roles of Small Business in Economic Development

Business Opportunity Scouting and Evaluation

Author: Idowu Khadijat

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT305, ENS305

Topics: Business Opportunity Scouting, Business Opportunity Evaluation, Small Business Enterprises, Innovative Business Ideas, Business Opportunities, Business Plan, Creative Entrepreneurship, Entrepreneurial Skills, SWOT Analysis, Business Management Techniques, Management Concepts

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