Business Theory Books
Introduction to Entrepreneurship Studies textbook [Chapter 1-16]
Author: JO Adeoti, Kadiri Ismaila Bolarinwa, Olota Oluwayomi Omotayo
School: University of Ilorin
Department: General studies
Course Code: GSE202
Topics: Business, nature of business, forms of business, partnership, limited liability company, objectives of business, purpose of business, function of business, beneficiaries of business, entrepreneurship, entrepreneur, Small Business Management, small business management, SMEs, Nigerian Business Environment, business environment, Validation Of Product, Validation Of Service Ideas, idea validation, business opportunity, scanning business opportunities, Entrepreneurship opportunity, Entrepreneur, role of Entrepreneur, economic development, Entrepreneurship education, small business, self employment, small scale business, medium scale enterprise, Creativity, creative brain, creative thinking, critical thinking, Creativity tools, creative problem solving technique, solution, creative technique, brainstorming, innovation, Feasibility study, feasibility report writing, Feasibility analysis, business concept, target market analysis, product Feasibility analysis, service Feasibility analysis, organisational Feasibility analysis, Manufacturing Feasibility analysis, Financial Feasibility analysis, Feasibility analysis outline, business planning, business control, planning principles, business plan, marketing, marketing mix, human resources mangement, sources of finance, accounting records, engineering invention, engineering innovation
Normative Theory and Business Ethics
Author: Jeffery Smith, Norman Bowie
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Normative Theory, Business Ethics, Business-Focused Business Ethics, Virtue Ethics, Business Organizations, human rights obligations, Contractarian Business Ethics, Deserving Jobs, Deserving Wages, Institutions, Organizations, Communicative Ethics, Values, Capitalism
A First Look at Communication Theory, 10th edition
Author: Em Griffin, Andrew Ledbetter, Glenn Grayson Sparks
School: Edo University
Department: Administration, Social and Management science
Course Code: MAC215
Topics: communication, interpersonal communication, symbolic interactionism, coordinated management of meaning, expectancy violations theory, relationship development, social penetration theory, uncertainty, reduction theory, social information processing theory, relationship maintenance, relational dialectics theory, communication privacy management theory, media multiplexity theory, social judgement theory, cognitive dissonance theory, group communication, public communication, group decision making, symbolic convergence theory, organizational communication, dramatism, narrative paradigm, mass communication, media, culture, media ecology, semiotics, cultural studies, media effects, cultivation theory, agenda-setting theory, genderlect styles, muted group theory, intercultural communication, communication accommodation theory, face-negotiation theory, co-cultural theory, integration
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Quantitative techniques in business, management and finance a case-study approach
Author: Umeshkumar Dubey, DP Kothari, GK Awari
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM307
Topics: Quantitative Decision Making, Quantitative Techniques, data collection, statistical methods, Quantitative Methods.Arranging Data, published data, unplublished data, primary data, Data Presentation Devices, Frequency Distribution, graphs, histogram, frequency polygon, frequency curve, Cumulative Frequency Distribution, Skewness, Kurtosis, Measures of Central Tendency, Arithmetic Mean, median, quantile, mode, variation, range, mean deviation, average deviation, standard deviation, variance, Bienayme–Chebyshev Rule, Probability Theory, Probability, Probability Rules, Conditional Probability, Set Theory, Venn Diagram, Statistical Decision Theory, Decision Theory, determinants, Business Decision Theory, Stochastic Business Situation, Linear Programming, Linear Programming Problem, Sampling Theory, Sampling Methods, sampling, Simple Random Sampling, Stratified Random Sampling, Systematic Random Sampling, Quasi-Random Sampling, Interval Sampling, Cluster Sampling, Multi-Stage Random Sampling, area sampling, quota sampling, error, Hypothesis Testing, Probability Distributions, Binomial Distribution, Poisson Distribution, Normal Probability Distribution, t-Test, Chi-Square Test, Business Forecasting, Correlation Analysis.Correlation, Regression Analysis, Regression, Least-Squares Method, Standard Error of Estimate, Multiple Regressions, Time Series Analysis, Seasonal Variations, Cyclical Variations, business cycle, Irregular Variations, Random Movements, Unpredictable Movements, Erratic Variations, Accidental Variations, Research Methodology, Research Approach
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Business and business environment summary
Author: GNS212
School: University of Ilorin
Department: General studies
Course Code: GNS212
Topics: business Organization, business environment
Author: Denis Arnold, Tom Beauchamp, Norman Bowie
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Ethical Theory, Business practice, Corporate Responsibility, employee ethical treatment, Workplace diversity, Workplace discrimination, marketing, information disclosure, Emerging Technologies ethical issues, Environmental Sustainability, social justice, economic justice
Author: Onyinyechi Josephine
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT225
Topics: Small Business Finance, Small Business, Nigerian Financial System, Nigerian Money Market, Nigerian Capital Market, Nigerian Securities and Exchange Commission, central bank of Nigeria, Types of Finance, financing small business, Business Plans, Analysis of Market Opportunities, Failure of Small Business, Success of Small Business, Roles of Small Business in Economic Development
Business Opportunity Scouting and Evaluation
Author: Idowu Khadijat
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT305, ENS305
Topics: Business Opportunity Scouting, Business Opportunity Evaluation, Small Business Enterprises, Innovative Business Ideas, Business Opportunities, Business Plan, Creative Entrepreneurship, Entrepreneurial Skills, SWOT Analysis, Business Management Techniques, Management Concepts
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