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Principle Of Duality Books

Principles of purchasing & Supply

Author: TIMOTHY ISHOLA

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT324

Topics: purchasing, Supply, Purchasing Function, Supplier’s Selection Activities, Procurement function, Supply Function, Pricing Procedures, Payment for Goods, Inventory, Negotiated Procurements, Buying Internationally, Managing Purchasing Activities, Delivery Period, Terms of Delivery, Transportation, Transit Insurance, Delay in Supply, Cancellation of Contract

Fundamental Principles of International Relations

Author: Martin Rochester

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR251

Topics: International Relations, foreign policy, international politics, states, diplomacy, bargaining, statecraft, war, use of armed forces, international organization, international law, global problem-solving, international security, human rights, human development, world economy, promoting prosperity, sovereignity, global governance

Modern Principles of Economics ,3rd edition

Author: Tyler Cowen, Alex Tabarrok

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO711

Topics: Power of Trade, Comparative Advantage, supply, demand, equilbrium, elasticity, tax, subsidy, price system, Price Ceiling, price Floor, International Trade, Externalities, firm, factor markets, cost, profit maximization, monopoly, price discrimination, pricing strategy, oligopoly, game theory, monopolistic competition, advertising, labor markets, governement, public goods, political economy, public choice, public policy, Decision Making, stock markets, personal finance, asymmetric information, moral hazard, adverse selection, consumer choice, economic growth, Gross domestic product, wealth of nations, growth, capital accumulation, saving, investment, financial system, business fluctuations, Unemployment, Labor Force Participation, Inflation, Quantity Theory of Money, aggregate demand, aggregate supply, The Federal Reserve System, Open Market Operations, Monetary Policy, federal budget, taxes, spending, fiscal policy, international economics, international finance

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Principles & Practice of Public Relations

Author: JLS732

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Public Opinion, Propaganda, public relations, Public Relations Planning, Public Relations Plan, Crisis Communication Management, Crisis Communication, press release, Models of Public Relations, Melvin Sharpe’s Model, Public Relations Publics

Principles and Practice of Public Relations

Author: Charles Onwunali

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC134

Topics: Public Relations, Public Relations Network

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Principles of Statistical Quality Control

Author: Arinola Joshua Ayofe

School: University of Ibadan

Department: Science and Technology

Course Code: STA341

Topics: Statistical Quality Control, Total Quality Management, Statistical Process Control, Control Chart, Variable Control Chart, Cumulative Sum Control Chart, Cusum Chart, Acceptance Sampling, Single Sampling Plan, Rectifying Inspection, Double Sampling Plan, multiple sampling, Sampling inspection

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

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