Building Successful Strategies Books
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Qualitative Research & Evaluation Methods ,4th edition
Author: Michael Quinn Patton
School: University of Ibadan
Department: Medical, Pharmaceutical and Health science
Course Code: NSG318
Topics: Qualitative Research, Evaluation Methods, Framing Qualitative Inquiry, Qualitative Inquiry, Qualitative Designs, Data Collection, Designing Qualitative Studies, Qualitative Studies, Fieldwork Strategies, Observation Methods, Qualitative Interviewing, Qualitative analysis, Qualitative interpretation, Qualitative reporting
Leading and Managing in Nursing ,7th edition
Author: Patricia Yoder-Wise
School: University of Ibadan
Department: Medical, Pharmaceutical and Health science
Course Code: NSG411
Topics: clinical safety, managing self, stress, time, communication, conflict, power, politics, influence, healthcare organizations, organizational structures, care delivery strategies, staffing, scheduling, workforce engagement, making decisions, solving problems, delegating, authority, accountability, delegation decision, leading change, managing costs, budgets, person-centered care, managing risk, strategic planning process
New horizons in communication skills work book
Author: JC Ogbodo, CL Ngonebu, LC Ogenyi, BO Nwokolo
School: University of Nigeria, Nsukka
Department: General studies
Course Code: GSP101
Topics: Language, study skills, note taking, vocabulary development, word choice, english language registers, listening skills, phonetics, phonology, oral communication, human communication, communication, social interaction, reading, reading techniques, reading strategies, research methods, research writing, examination techniques
New horizons in communication skills
Author: JC Ogbodo, EJ Otagburuagu, CL Ngonebu, CU Ogbuehi, LC Ogenyi
School: University of Nigeria, Nsukka
Department: General studies
Course Code: GSP101
Topics: communication skills, Language, study skills, note taking, vocabulary development, word choice, english language registers, listening skills, phonetics, phonology, oral communication, human communication, communication, social interaction, reading, reading techniques, reading strategies, research methods, research writing, examination techniques
Author: NN Okoye
School: University of Ibadan
Department: Education
Course Code: GCE204
Topics: human learning psychology, learning, human learning, Transfer of Learning, learning theories, memory, remembering forgetting, Reinforcement, Punishment, motivation, Theories of Motivation, motivation theories, Effective Learning Strategies, Effective Study, Effective Study techniques, Study Habits, Study Habits problems, learning psychology
Mathematics of investment and credit, 5th edition
Author: Samuel Broverman
School: University of Ibadan
Department: Science and Technology
Course Code: MAT124
Topics: investment, credit, interest rate, interest rate measurement, compound interest, simple interest, accumulated amount function. treasure bills, annuities, yield rates, reinvestment rates, depreciation method, capitalized cost, book value, market value, loan repayment, amortization, bond valuation, profitability index, cash flow duration, stock valuation, options, options strategies, foreign currency exchange rates
Author: Prasanna Chandra
School: Alex Ekwueme Federal University, Ndufu-Alike
Department: Administration, Social and Management science
Course Code: ECO316
Topics: Project evaluation, capital investments, capital budgeting, decision making, project analysis, strategy, resource allocation, portfolio strategy, business level strategies, strategic planning capital budgeting, corporate appraisal, market surveyor, demand analysis, marketing plan, technical analysis, product mix, plant capacity, financial estimates, cost of production, profitability projections, projected cash flow statement, projected balance sheet, multi-year projections, time value of money, investment criteria, Net present value, benefit cost ratio, profitability index, payback period, project cash flows, cash flow illustrations, cost of capital, cost of debt, cost of equity, weighted average cost of capital, weighted marginal cost of capital, flotation cost, project risk analysis, sensitivity analysis, scenario analysis, break-even analysis, Hiller model, simulation analysis, decision tree analysis, managing risk, portfolio theory, capital budgeting, optimal timing, inflation, social cost benefit analysis, income distribution impact, linear programming model, integer linear programming model, goal programming model, managerial intuition, managerial judgement, reverse financial engineering, group process, capital structure, equity capital preference capital, debentures, term loans, project financing structure, financial closure, financial institutions, venture capital, private equity, infrastructure projects, public-private partnership, corporate governance, project management, project planning, project control project risk, time estimation, PERT Model, CPM Model, network cost system, project review, abandonment analysis, agency problem
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