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Building Successful Strategies Books

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Qualitative Research & Evaluation Methods ,4th edition

Author: Michael Quinn Patton

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG318

Topics: Qualitative Research, Evaluation Methods, Framing Qualitative Inquiry, Qualitative Inquiry, Qualitative Designs, Data Collection, Designing Qualitative Studies, Qualitative Studies, Fieldwork Strategies, Observation Methods, Qualitative Interviewing, Qualitative analysis, Qualitative interpretation, Qualitative reporting

Leading and Managing in Nursing ,7th edition

Author: Patricia Yoder-Wise

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG411

Topics: clinical safety, managing self, stress, time, communication, conflict, power, politics, influence, healthcare organizations, organizational structures, care delivery strategies, staffing, scheduling, workforce engagement, making decisions, solving problems, delegating, authority, accountability, delegation decision, leading change, managing costs, budgets, person-centered care, managing risk, strategic planning process

New horizons in communication skills work book

Author: JC Ogbodo, CL Ngonebu, LC Ogenyi, BO Nwokolo

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP101

Topics: Language, study skills, note taking, vocabulary development, word choice, english language registers, listening skills, phonetics, phonology, oral communication, human communication, communication, social interaction, reading, reading techniques, reading strategies, research methods, research writing, examination techniques

New horizons in communication skills

Author: JC Ogbodo, EJ Otagburuagu, CL Ngonebu, CU Ogbuehi, LC Ogenyi

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP101

Topics: communication skills, Language, study skills, note taking, vocabulary development, word choice, english language registers, listening skills, phonetics, phonology, oral communication, human communication, communication, social interaction, reading, reading techniques, reading strategies, research methods, research writing, examination techniques

Psychology of human learning

Author: NN Okoye

School: University of Ibadan

Department: Education

Course Code: GCE204

Topics: human learning psychology, learning, human learning, Transfer of Learning, learning theories, memory, remembering forgetting, Reinforcement, Punishment, motivation, Theories of Motivation, motivation theories, Effective Learning Strategies, Effective Study, Effective Study techniques, Study Habits, Study Habits problems, learning psychology

Mathematics of investment and credit, 5th edition

Author: Samuel Broverman

School: University of Ibadan

Department: Science and Technology

Course Code: MAT124

Topics: investment, credit, interest rate, interest rate measurement, compound interest, simple interest, accumulated amount function. treasure bills, annuities, yield rates, reinvestment rates, depreciation method, capitalized cost, book value, market value, loan repayment, amortization, bond valuation, profitability index, cash flow duration, stock valuation, options, options strategies, foreign currency exchange rates

Projects, 9th edition

Author: Prasanna Chandra

School: Alex Ekwueme Federal University, Ndufu-Alike

Department: Administration, Social and Management science

Course Code: ECO316

Topics: Project evaluation, capital investments, capital budgeting, decision making, project analysis, strategy, resource allocation, portfolio strategy, business level strategies, strategic planning capital budgeting, corporate appraisal, market surveyor, demand analysis, marketing plan, technical analysis, product mix, plant capacity, financial estimates, cost of production, profitability projections, projected cash flow statement, projected balance sheet, multi-year projections, time value of money, investment criteria, Net present value, benefit cost ratio, profitability index, payback period, project cash flows, cash flow illustrations, cost of capital, cost of debt, cost of equity, weighted average cost of capital, weighted marginal cost of capital, flotation cost, project risk analysis, sensitivity analysis, scenario analysis, break-even analysis, Hiller model, simulation analysis, decision tree analysis, managing risk, portfolio theory, capital budgeting, optimal timing, inflation, social cost benefit analysis, income distribution impact, linear programming model, integer linear programming model, goal programming model, managerial intuition, managerial judgement, reverse financial engineering, group process, capital structure, equity capital preference capital, debentures, term loans, project financing structure, financial closure, financial institutions, venture capital, private equity, infrastructure projects, public-private partnership, corporate governance, project management, project planning, project control project risk, time estimation, PERT Model, CPM Model, network cost system, project review, abandonment analysis, agency problem

Departments

Administration, Social and Management science image

Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

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Science and Technology