Angular-Momentum Principle Books
Microeconomics principles, problems, and policies ,21st edition
Author: Campbell McConnell, Stanley Brue, Sean Flynn
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO449
Topics: Microeconomics, limits, alternatives, choices, market system, circular flow, price, quantity, efficiency, demand, supply, market equilibrium, market failure, public goods, externalities, government failure, consumer behavior, elasticity, utility maximization, Behavioral Economics, Cost of Production, Competition, Monopoly, Monopolistic Competition, Oligopoly, Strategic Behavior, Technology, Efficiency, Wage Determination, Rent, Interest, Profit, Natural Resource, Energy Economics, Public Finance, Expenditures, Taxes, Antitrust Policy, Regulation, Agriculture, Income Inequality, Poverty, Discrimination, Health Care, Immigration, International Economics, International Trade, Balance of Payments, Exchange Rates, Trade Deficits, Developing Countries
Modern Principles of Economics ,3rd edition
Author: Tyler Cowen, Alex Tabarrok
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO711
Topics: Power of Trade, Comparative Advantage, supply, demand, equilbrium, elasticity, tax, subsidy, price system, Price Ceiling, price Floor, International Trade, Externalities, firm, factor markets, cost, profit maximization, monopoly, price discrimination, pricing strategy, oligopoly, game theory, monopolistic competition, advertising, labor markets, governement, public goods, political economy, public choice, public policy, Decision Making, stock markets, personal finance, asymmetric information, moral hazard, adverse selection, consumer choice, economic growth, Gross domestic product, wealth of nations, growth, capital accumulation, saving, investment, financial system, business fluctuations, Unemployment, Labor Force Participation, Inflation, Quantity Theory of Money, aggregate demand, aggregate supply, The Federal Reserve System, Open Market Operations, Monetary Policy, federal budget, taxes, spending, fiscal policy, international economics, international finance
Principles and Practice of International Trade
Author: ADEGBOLA EUNICE ABIMBOLA
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT322
Topics: International Trade, Dynamics of World Trade, world trade, International Trade, Global Trade Regime, Free Trade Rhetoric, Trade Liberalism, Third World Labour, International Financing, International Financial Institution, International Trade, Economic Cooperation, Trade Policies, Economic Depression
Principles of purchasing & Supply
Author: TIMOTHY ISHOLA
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT324
Topics: purchasing, Supply, Purchasing Function, Supplier’s Selection Activities, Procurement function, Supply Function, Pricing Procedures, Payment for Goods, Inventory, Negotiated Procurements, Buying Internationally, Managing Purchasing Activities, Delivery Period, Terms of Delivery, Transportation, Transit Insurance, Delay in Supply, Cancellation of Contract
Fundamental Principles of International Relations
Author: Martin Rochester
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR251
Topics: International Relations, foreign policy, international politics, states, diplomacy, bargaining, statecraft, war, use of armed forces, international organization, international law, global problem-solving, international security, human rights, human development, world economy, promoting prosperity, sovereignity, global governance
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Principles & Practice of Public Relations
Author: JLS732
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS732
Topics: Public Opinion, Propaganda, public relations, Public Relations Planning, Public Relations Plan, Crisis Communication Management, Crisis Communication, press release, Models of Public Relations, Melvin Sharpe’s Model, Public Relations Publics
Principles and Practice of Public Relations
Author: Charles Onwunali
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC134
Topics: Public Relations, Public Relations Network
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
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