Marketing Strategy Books
Understanding Business ,12th edition
Author: William Nickels, James McHugh, Susan McHugh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN852
Topics: Business Trends, Global Market, risk, profit, Business Ownership, Entrepreneurship, Starting a Small Business, Business Management, Management, Leadership, Structuring Organizations, Production, Operations Management, Motivating Employees, Human Resource Management, Employee– Management Issues, Marketing, Distributing Products, Effective Promotions, Managing Financial Resources, Accounting, Financial Information, Financial Management, Securities Markets, Money, Financial Institutions, Federal Reserve
International Business Management
Author: HD Koce, CAROLINE ATURU-AGHEDO
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS835
Topics: International Business Management, International Trade, International Business Environment, International Organisation, International Business Research, International Marketing, Human Resources Management, International Accounting, International Taxation, International Services, Product Policy Decision
Author: RA Nwandu, Julius Paul Eyanuku, Akanni Kassim, AA Lawal Kamaldeen, Ishola Timothy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD206
Topics: Agricultural Economics, Agricultural Cooperation, Production, Supply, Producer Decisions, Farm Management, Decision Making, Production Function, Input Analysis, Output Analysis, Cost Analysis, Marginal Analysis, Time Element Analysis, Risk Analysis, insurance, Export trade, Agriculture Marketing, Economic Progress, Planning, Projections, Agro-Based Industries, Macro-economic Considerations, Population, Inflation, Food Prices, Land Tenure System, Land Use Decree, Agricultural Co-Operation, Agricultural Extension, Food Production Strategies
Author: Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO329
Topics: Project Evaluation, Project Cycle, project, Project Evaluations, Capacity, Production Planning, Manpower Planning, Evaluation, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, Economic Analysis, Evaluation Methods, risk analysis, cost analysis, uncertainty, Social Profitability, Cost Benefit Analysis
Entrepreneurship Successfully Launching New Ventures ,5th edition
Author: Bruce Barringer, Duane Ireland
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, recognizing opportunites, generating ideas, feasibility analysis, developing effective business model, industry analysis, competitor analysis, business plan, funding, marketing issues, intellectual property, firm growth, franchising
Essentials of Entrepreneurship and Small Business Management, Global Edition
Author: Norman Scarborough, Jeffrey Cornwall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team
Author: Heidi Neck, Christopher Neck, Emma Murray
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT208
Topics: Entrepreneurship, practicing Entrepreneurship, Entrepreneurial Mindset, Creating Opportunities, Developing Opportunities, Creating New Opportunities, Recognizing New Opportunities, Design Thinking, Building Business Models, Business Models, Developing Customers, Testing, Experimenting, Developing Networks, Building Teams, Evaluating on Opportunities, Acting on Opportunities, Creating Revenue Models, Planning for Entrepreneurs, planning, Anticipating Failure, Bootstrapping, Crowdfunding, Financing Startups, Financial Statements, stratup Projections, Engaging Customers, Marketing, Social Entrepreneurship
Project Appraisal & Evaluation
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT216, MBA840
Topics: Project Appraisal, Project Evaluation, Project Cycle, Technical Analysis of Projects, Evaluating Capacity, Production Plans, Manpower Planning, Manpower Evaluation, Demand, Market Analysis, Evaluating Market Supply, Evaluating Competition, Marketing plans, Financial Analysis of project, Cash Flow Analysis, Traditional Investment Appraisal Methods, Discounted Cash Flow Methods of Appraisal
Business ethics concepts and cases ,7th edition
Author: Manuel Velasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT224
Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics
Micro-Credit Policies and Institutions
Author: Oluwagbohunmi Ogunbona
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT201
Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects
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