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Marketing Strategy Books

Understanding Business ,12th edition

Author: William Nickels, James McHugh, Susan McHugh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN852

Topics: Business Trends, Global Market, risk, profit, Business Ownership, Entrepreneurship, Starting a Small Business, Business Management, Management, Leadership, Structuring Organizations, Production, Operations Management, Motivating Employees, Human Resource Management, Employee– Management Issues, Marketing, Distributing Products, Effective Promotions, Managing Financial Resources, Accounting, Financial Information, Financial Management, Securities Markets, Money, Financial Institutions, Federal Reserve

International Business Management

Author: HD Koce, CAROLINE ATURU-AGHEDO

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS835

Topics: International Business Management, International Trade, International Business Environment, International Organisation, International Business Research, International Marketing, Human Resources Management, International Accounting, International Taxation, International Services, Product Policy Decision

Economics for Co-operatives

Author: RA Nwandu, Julius Paul Eyanuku, Akanni Kassim, AA Lawal Kamaldeen, Ishola Timothy

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CRD206

Topics: Agricultural Economics, Agricultural Cooperation, Production, Supply, Producer Decisions, Farm Management, Decision Making, Production Function, Input Analysis, Output Analysis, Cost Analysis, Marginal Analysis, Time Element Analysis, Risk Analysis, insurance, Export trade, Agriculture Marketing, Economic Progress, Planning, Projections, Agro-Based Industries, Macro-economic Considerations, Population, Inflation, Food Prices, Land Tenure System, Land Use Decree, Agricultural Co-Operation, Agricultural Extension, Food Production Strategies

Project Evaluation

Author: Sufian Jelili

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO329

Topics: Project Evaluation, Project Cycle, project, Project Evaluations, Capacity, Production Planning, Manpower Planning, Evaluation, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, Economic Analysis, Evaluation Methods, risk analysis, cost analysis, uncertainty, Social Profitability, Cost Benefit Analysis

Entrepreneurship Successfully Launching New Ventures ,5th edition

Author: Bruce Barringer, Duane Ireland

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Entrepreneurship, recognizing opportunites, generating ideas, feasibility analysis, developing effective business model, industry analysis, competitor analysis, business plan, funding, marketing issues, intellectual property, firm growth, franchising

Essentials of Entrepreneurship and Small Business Management, Global Edition

Author: Norman Scarborough, Jeffrey Cornwall

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team

Entrepreneurship ,2nd edition

Author: Heidi Neck, Christopher Neck, Emma Murray

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT208

Topics: Entrepreneurship, practicing Entrepreneurship, Entrepreneurial Mindset, Creating Opportunities, Developing Opportunities, Creating New Opportunities, Recognizing New Opportunities, Design Thinking, Building Business Models, Business Models, Developing Customers, Testing, Experimenting, Developing Networks, Building Teams, Evaluating on Opportunities, Acting on Opportunities, Creating Revenue Models, Planning for Entrepreneurs, planning, Anticipating Failure, Bootstrapping, Crowdfunding, Financing Startups, Financial Statements, stratup Projections, Engaging Customers, Marketing, Social Entrepreneurship

Project Appraisal & Evaluation

Author: Leon Ikpe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT216, MBA840

Topics: Project Appraisal, Project Evaluation, Project Cycle, Technical Analysis of Projects, Evaluating Capacity, Production Plans, Manpower Planning, Manpower Evaluation, Demand, Market Analysis, Evaluating Market Supply, Evaluating Competition, Marketing plans, Financial Analysis of project, Cash Flow Analysis, Traditional Investment Appraisal Methods, Discounted Cash Flow Methods of Appraisal

Business ethics concepts and cases ,7th edition

Author: Manuel Velasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics

Micro-Credit Policies and Institutions

Author: Oluwagbohunmi Ogunbona

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT201

Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects

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