Cyclic Service Influence Books
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Author: TO Ishola, CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT403, MKT837
Topics: Marketing Research, Decision making models, Internal published research data, external published research data, field research, postal survey, personal interview, Opinion research service
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Nigerian Government and Politics
Author: Mary Mai-Lafia
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA841, PAD841
Topics: Nigerian Government, Politics, Nigerian State, Constitutions, Republic Constitution, Presidential Constitution, Military rule, Revenue Allocation, State Creation, Democracy, Decentralization, Local Government Administration, civil service, Local Government Reforms
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