Lexical Relations Books
Reporting for the Media ,8th edition
Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility
Thermodynamics , 8th edition instructor's solution manual
Author: Yunus Cengel, Michael Boles, Mehmet Kanoglu
School: Bayero University, Kano
Department: Medical, Pharmaceutical and Health science
Course Code: EGR2205
Topics: Thermodynamics, energy, energy transfer, energy analysis, closed systems, mass analysis, second law of thermodynamics, entropy, exergy, gas power cycles, refrigeration cycles, thermodynamic properties relations, gas mixtures, gas-vapor mixtures, air-conditioning, chemical reactions, chemical equilibrium, phase equilibrium, compressible flow, renewable energy
Writing and Reporting News ,6th edition
Author: Carole Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Writing news, Reporting News, blog, news story, convergent media writing, collecting information, curiosity, story ideas, online research, interviewing techniques, constructing stories, leads, nut graphs, story organization, story forms, storytelling, broadcast news writing, online journalism, public relations writing, media issues, media law, media ethics, multicultural sensitivity, beat recording, speeches, news conference, meeting, government stories, statistical stories, crime, punishment, disaster, weather, tragedy, media jobs, media internships
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Thermodynamics An Engineering Approach ,9th edition
Author: Yunus Cengel, Michael Boles, Mehmet Kanoglu
School: Bayero University, Kano
Department: Engineering
Course Code: EGR2205
Topics: Thermodynamics, energy, energy transfer, energy analysis, closed systems, mass analysis, second law of thermodynamics, entropy, exergy, gas power cycles, refrigeration cycles, thermodynamic properties relations, gas mixtures, gas-vapor mixtures, air-conditioning, chemical reactions, chemical equilibrium, phase equilibrium, compressible flow, renewable energy
Mass Communication Living in a Media World ,7th edition
Author: Ralph Hanson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication
The Dynamics of Mass Communication Media in the Digital Age ,8th edition
Author: Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312, MAC316
Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village
Mass media in a changing world history, industry, controversy ,2nd edition
Author: George Rodman
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Economics & Social Issues in Advert & PR
Author: MAC427
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC427
Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism
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