Books

Search Books...

Lexical Relations Books

Reporting for the Media ,8th edition

Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility

Thermodynamics , 8th edition instructor's solution manual

Author: Yunus Cengel, Michael Boles, Mehmet Kanoglu

School: Bayero University, Kano

Department: Medical, Pharmaceutical and Health science

Course Code: EGR2205

Topics: Thermodynamics, energy, energy transfer, energy analysis, closed systems, mass analysis, second law of thermodynamics, entropy, exergy, gas power cycles, refrigeration cycles, thermodynamic properties relations, gas mixtures, gas-vapor mixtures, air-conditioning, chemical reactions, chemical equilibrium, phase equilibrium, compressible flow, renewable energy

Writing and Reporting News ,6th edition

Author: Carole Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Writing news, Reporting News, blog, news story, convergent media writing, collecting information, curiosity, story ideas, online research, interviewing techniques, constructing stories, leads, nut graphs, story organization, story forms, storytelling, broadcast news writing, online journalism, public relations writing, media issues, media law, media ethics, multicultural sensitivity, beat recording, speeches, news conference, meeting, government stories, statistical stories, crime, punishment, disaster, weather, tragedy, media jobs, media internships

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Thermodynamics An Engineering Approach ,9th edition

Author: Yunus Cengel, Michael Boles, Mehmet Kanoglu

School: Bayero University, Kano

Department: Engineering

Course Code: EGR2205

Topics: Thermodynamics, energy, energy transfer, energy analysis, closed systems, mass analysis, second law of thermodynamics, entropy, exergy, gas power cycles, refrigeration cycles, thermodynamic properties relations, gas mixtures, gas-vapor mixtures, air-conditioning, chemical reactions, chemical equilibrium, phase equilibrium, compressible flow, renewable energy

Mass Communication Living in a Media World ,7th edition

Author: Ralph Hanson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication

The Dynamics of Mass Communication Media in the Digital Age ,8th edition

Author: Joseph Dominick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312, MAC316

Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village

Mass media in a changing world history, industry, controversy ,2nd edition

Author: George Rodman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass media, media impact, printing industries, books, newspapers, magazines, movies, radion, television, internet, electronic news, public relations, advertising, media support industry, media law, media ethics

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Economics & Social Issues in Advert & PR

Author: MAC427

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC427

Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology