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Marketing Strategy Books

Organizational Design

Author: NN Chukwuma

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA823

Topics: Organizational Design, organizational structure, Organizational Design, Leadership, Organizational Climate, Organizational Change, Internal Marketing, Organizational Chart

Project Analysis and Implementation

Author: Kadiri Kayode, Eyanuku Julius

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS756, PAD756

Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability

Promotion

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT308

Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Nursing Leadership and Management

Author: Rebecca Jones

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG411

Topics: Nursing Leadership, nursing Management, Leadership, Followership, Management Theory, Regulating Nursing, Economic Influences, Organizational Communication, Informatics, Critical Thinking, Decision Making, Problem Solving, Nurses Leading, Building Teams, Power, Politics, Policy, Planning, Marketing, Managing Quality, Patient Safety, Budgeting, Staffing, Scheduling, Maximizing Employee Performance, Cultural Diversity, Constructive Conflict Management, Career Development, delegation

Structure of the Nigerian Economy

Author: Abiodun Raheem

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO303

Topics: Nigerian Economy, Economic, Growth, Nigeria, Nigerian Agriculture, Agriculture, Economic Development of Nigeria, Food, Cash Crops, Employment, Export, Foreign Exchange, Problems, Agricultural Sector, Infrastructure, Facilities, Skill Development, Agricultural Policy, Programmes, Broad Policy Objectives, Agricultural Commodity, Marketing, Input Supply, Distribution Policy, Agricultural Input, Policy, Research, Development, Nigeria GDP, Import Substitution, Export Promotion, Local Resource-Based, Incentives, Industrialisation, Tax, Tariff Protection, Import Duty Relief, Total Ban, f Supportive Activities, Loan, Depreciation Allowance, Government Participation, Approved User Scheme, Export Incentives, Manufacturing, Performance, Structural Changes, Average Capacity Utilization., Mining, Quarrying, Associated Natural Gas, ANG, Oil, Petroleum, Dutch Disease, Spending Effect, Communications, Education, International Trade, Balance of Payment

Entrepreneurial studies for university students summary

Author: Jacinta ifeoma Obidile

School: Nnamdi Azikiwe University

Department: General studies

Course Code: ENT301

Topics: Entrepreneurship, Entrepreneur, theories of Entrepreneurship, business, business ideas, management, financial management, records management, finance, business threat, Marketing

Business communication skills

Author: ETS FUNAAB

School: Federal University of Agriculture, Abeokuta

Department: Administration, Social and Management science

Course Code: ETS201

Topics: Business communication skills, communication, communication models, writing, meeting, report, reporting, Organizational communication, public relations, Marketing communication

Introduction to entrepreneurship 3 lecture notes

Author: Remi Famiwole

School: Federal University, Oye-Ekiti

Department: General studies

Course Code: GST105

Topics: entrepreneurship, entrepreneurial theories, creative thinking, risk bearing, business enterprise, marketing, innovation, management, planning, control, creativity, business ownership, sole trader, sole proprietorship, partnership, limited liability company, business idea, business procedure, venture growth

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