Marketing Strategy Books
Author: NN Chukwuma
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA823
Topics: Organizational Design, organizational structure, Organizational Design, Leadership, Organizational Climate, Organizational Change, Internal Marketing, Organizational Chart
Project Analysis and Implementation
Author: Kadiri Kayode, Eyanuku Julius
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS756, PAD756
Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT308
Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
Author: Stowell Israel-Cookey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT833
Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization
Nursing Leadership and Management
Author: Rebecca Jones
School: University of Ibadan
Department: Medical, Pharmaceutical and Health science
Course Code: NSG411
Topics: Nursing Leadership, nursing Management, Leadership, Followership, Management Theory, Regulating Nursing, Economic Influences, Organizational Communication, Informatics, Critical Thinking, Decision Making, Problem Solving, Nurses Leading, Building Teams, Power, Politics, Policy, Planning, Marketing, Managing Quality, Patient Safety, Budgeting, Staffing, Scheduling, Maximizing Employee Performance, Cultural Diversity, Constructive Conflict Management, Career Development, delegation
Structure of the Nigerian Economy
Author: Abiodun Raheem
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO303
Topics: Nigerian Economy, Economic, Growth, Nigeria, Nigerian Agriculture, Agriculture, Economic Development of Nigeria, Food, Cash Crops, Employment, Export, Foreign Exchange, Problems, Agricultural Sector, Infrastructure, Facilities, Skill Development, Agricultural Policy, Programmes, Broad Policy Objectives, Agricultural Commodity, Marketing, Input Supply, Distribution Policy, Agricultural Input, Policy, Research, Development, Nigeria GDP, Import Substitution, Export Promotion, Local Resource-Based, Incentives, Industrialisation, Tax, Tariff Protection, Import Duty Relief, Total Ban, f Supportive Activities, Loan, Depreciation Allowance, Government Participation, Approved User Scheme, Export Incentives, Manufacturing, Performance, Structural Changes, Average Capacity Utilization., Mining, Quarrying, Associated Natural Gas, ANG, Oil, Petroleum, Dutch Disease, Spending Effect, Communications, Education, International Trade, Balance of Payment
Entrepreneurial studies for university students summary
Author: Jacinta ifeoma Obidile
School: Nnamdi Azikiwe University
Department: General studies
Course Code: ENT301
Topics: Entrepreneurship, Entrepreneur, theories of Entrepreneurship, business, business ideas, management, financial management, records management, finance, business threat, Marketing
Author: ETS FUNAAB
School: Federal University of Agriculture, Abeokuta
Department: Administration, Social and Management science
Course Code: ETS201
Topics: Business communication skills, communication, communication models, writing, meeting, report, reporting, Organizational communication, public relations, Marketing communication
Introduction to entrepreneurship 3 lecture notes
Author: Remi Famiwole
School: Federal University, Oye-Ekiti
Department: General studies
Course Code: GST105
Topics: entrepreneurship, entrepreneurial theories, creative thinking, risk bearing, business enterprise, marketing, innovation, management, planning, control, creativity, business ownership, sole trader, sole proprietorship, partnership, limited liability company, business idea, business procedure, venture growth
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