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Macroeconomic Policy Books

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

International Business Environments and Operations ,16th edition

Author: John Daniels, Lee Radebaugh, Daniel Sullivan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF845

Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Human Resource Management

Author: Omolawale Samuel Ayodeji

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: SOC358

Topics: Human Resource Management, Human Resource Policy, Human Resource Planning, Recruitment, Selection, Placement, Human Resource Development, Industrial Relations, Performance Appraisal, Staff Motivation, Motivation

Social Welfare Administration in Nigeria

Author: Fatai Adesina Badru

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD402

Topics: Social Welfare Administration, Social Work, Social Policy, Health Sector, Nigerian Social Insurance Trust Fund, Criminology

Comparative Public Administration

Author: PB Rathod

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Comparative Public Administration, Comparative Public Administration evolution, Comparative Public Administration models, Political Bodies, Policy Making Bodies, Administrative Structure, Civil Service, Personnel Administration

Globalism and Comparative Public Administration

Author: Jamil Jreisat

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Globalism, Comparative Public Administration, Globalism, Classic Bureaucratic Model, bureaucracy, Comparative Public Policy, Developing Countries administration, Developed Systems administration, Global Ethics, Public Service

Handbook of Comparative and Development Public Administration ,2nd Edition

Author: Ali Farazmand

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Comparative Public Administration, Development Public Administration, Ancient Persia, Bureaucracy, Indian Legacy of Administration, Administration of the Persian, Development Administration, Denationalization Option, Regionalization, Democratization, Local Governance, Building Community Organizations, Public Enterprise Reforms, Privatization, Public Administration, Development, Dependency, Independence, Internationalization, Indigenization, Small-State Governance, public policy, Administrative Reform, Government Reform, Administrative Corruption, Public Service Ethics, Public Service Professionalism, Contemporary Bureaucratic Politics, Administrative Theory, Bureaucratic Power, Bureaucracy, Debureaucratization, Deviant Bureaucracies, Greek Bureaucracy, Bureaucratic State, Bureaucratic Politics

Globalization and National Policies

Author: Woleola Ekundayo, Irene Boro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD410

Topics: Globalization, National Policies, international institutions, global power, wealth distribution, business policy, business risks

Healthcare management ,2nd edition

Author: Kieran Walshe, Judith Smith

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG411

Topics: Healthcare management, Financing healthcare, healthcare costs, Global health policy, Healthcare services, Primary healthcare, Chronic disease, integrated care, acute care, mental health, social care, Healthcare organizations, healthcare workforce, Healthcare leadership, Managing change, Managing resources, Managing people, Managing performance, Managing strategic collaboration

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Science and Technology