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Effective Communication Books

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Communication for Business

Author: Michael Okenimkpe

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG316

Topics: Business communication, business letter, business report, business meetings minutes, communication, Modern Business Communication technology, Effective Communication barriers

Communication Systems Engineering, 2nd Edition

Author: John Proakis, Masoud Salehi

School: Edo University

Department: Engineering

Course Code: CPE312

Topics: Communication Systems Engineering, Electrical Communication System, Communication Channel, frequency domain analysis, Fourier series, Fourier transforms, Bandlimited Signals sampling, bandpass signals, analog signal transmission, modulation, amplitude modulation, Conventional Amplitude Modulation, angle modulation, radio broadcasting, television broadcasting, mobile radio systems, random processes, Gaussian Processes, White Processes, Bandlimited Processes, Bandpass Processes, Linear-Modulation Systems, information sources, source coding, source-coding theorem, Source-Coding Algorithms, Rate-Distortion Theory, quantization, Analysis-Synthesis Techniques, waveform coding, Digital Audio Transmission, Digital Audio Recording, Pulse Amplitude Modulation, Two-dimensional Signal Waveforms, Multidimensional Signal Waveforms, White Gaussian Noise, Symbol Synchronization, Bandlimited Channels, Digitally Modulated Signals, channel; capacity, channel coding, linear block code, cyclic codes, Convolutional Codes, wireless communications, Continuous Carrier-Phase Modulation, Spread-Spectrum Communication Systems, Digital Cellular Communication Systems

Communication and Audio-Visual Techniques

Author: CPO Obinne

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM304

Topics: Communication feedback, Two-Step Flow Communication Theory, Visual Aids, Effective Writing, Editing, Audio-Visual Aids, Designing Effective Extension Messages, message treatment, mass media, group channels

Business Communication

Author: Eunice Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS207, BUS207

Topics: Business Communication, Business Communication skills, study skills, english grammar, punctuation, sentence formation, oral communicatiion writing, public speaking, interpersonal communication, negotiation skills, corporate communication, interview skills, communication technology

African Communication Systems 2

Author: Abigail Ogwezzy

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC116

Topics: African Communication Systems, Folkmedia, Folklore, Proverbs, Parables, Extra-mundane Communication, Bottom-Up Communication, Extra-Mundane Bottom-up Communication, Top-down Communication, myths, legends, African Popular Culture, Indigenous Language, Multilingualism

Business communication skills

Author: ETS FUNAAB

School: Federal University of Agriculture, Abeokuta

Department: Administration, Social and Management science

Course Code: ETS201

Topics: Business communication skills, communication, communication models, writing, meeting, report, reporting, Organizational communication, public relations, Marketing communication

Study material on MAC113: Basic mass communication skills

Author: Stephen Afam Kenechukwu

School: Federal University, Oye-Ekiti

Department: Administration, Social and Management science

Course Code: MAC113

Topics: Mass communication, Mass communication skills, communication, communication process, listening skills, speaking skills, public speaking, reading skills, writing skills, Persuasive Communication

Communication Skills for the Helping profession

Author: Funmilayo Folaranmi

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: SOW301

Topics: Communication, Process, Models of Communication, Non Verbal Communication, Helping, Helping interview, Relationship, Unhelpful Responses, Crisis Intervention, Group Settings, Social Worker, Groups, Leadership Skills, Effective Helper

In the Company of Others An Introduction to Communication ,5th edition

Author: Dan Rothwell

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY102

Topics: Communication, competent competition, culture, gender, perception, language, nonverbal communication, listening, interpersonal conflict management, conflict, power, Relationship Dialectics, Managing Conflict Competently, small groups, leadership, synergy, speech anxiety, audience analysis, topic choice, topic analysis, Competent Outlining, Organizing, Persuasive Speaking Strategies, Persuasive Speaking, Persuasive Speaking Strategies, communication myths, communication competence, perceptual process, Intercultural Miscommunication, abstracting process, power resources, power imbalance

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