Effective Communication Books
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Author: Michael Okenimkpe
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG316
Topics: Business communication, business letter, business report, business meetings minutes, communication, Modern Business Communication technology, Effective Communication barriers
Communication Systems Engineering, 2nd Edition
Author: John Proakis, Masoud Salehi
School: Edo University
Department: Engineering
Course Code: CPE312
Topics: Communication Systems Engineering, Electrical Communication System, Communication Channel, frequency domain analysis, Fourier series, Fourier transforms, Bandlimited Signals sampling, bandpass signals, analog signal transmission, modulation, amplitude modulation, Conventional Amplitude Modulation, angle modulation, radio broadcasting, television broadcasting, mobile radio systems, random processes, Gaussian Processes, White Processes, Bandlimited Processes, Bandpass Processes, Linear-Modulation Systems, information sources, source coding, source-coding theorem, Source-Coding Algorithms, Rate-Distortion Theory, quantization, Analysis-Synthesis Techniques, waveform coding, Digital Audio Transmission, Digital Audio Recording, Pulse Amplitude Modulation, Two-dimensional Signal Waveforms, Multidimensional Signal Waveforms, White Gaussian Noise, Symbol Synchronization, Bandlimited Channels, Digitally Modulated Signals, channel; capacity, channel coding, linear block code, cyclic codes, Convolutional Codes, wireless communications, Continuous Carrier-Phase Modulation, Spread-Spectrum Communication Systems, Digital Cellular Communication Systems
Communication and Audio-Visual Techniques
Author: CPO Obinne
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM304
Topics: Communication feedback, Two-Step Flow Communication Theory, Visual Aids, Effective Writing, Editing, Audio-Visual Aids, Designing Effective Extension Messages, message treatment, mass media, group channels
Author: Eunice Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS207, BUS207
Topics: Business Communication, Business Communication skills, study skills, english grammar, punctuation, sentence formation, oral communicatiion writing, public speaking, interpersonal communication, negotiation skills, corporate communication, interview skills, communication technology
African Communication Systems 2
Author: Abigail Ogwezzy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC116
Topics: African Communication Systems, Folkmedia, Folklore, Proverbs, Parables, Extra-mundane Communication, Bottom-Up Communication, Extra-Mundane Bottom-up Communication, Top-down Communication, myths, legends, African Popular Culture, Indigenous Language, Multilingualism
Author: ETS FUNAAB
School: Federal University of Agriculture, Abeokuta
Department: Administration, Social and Management science
Course Code: ETS201
Topics: Business communication skills, communication, communication models, writing, meeting, report, reporting, Organizational communication, public relations, Marketing communication
Study material on MAC113: Basic mass communication skills
Author: Stephen Afam Kenechukwu
School: Federal University, Oye-Ekiti
Department: Administration, Social and Management science
Course Code: MAC113
Topics: Mass communication, Mass communication skills, communication, communication process, listening skills, speaking skills, public speaking, reading skills, writing skills, Persuasive Communication
Communication Skills for the Helping profession
Author: Funmilayo Folaranmi
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: SOW301
Topics: Communication, Process, Models of Communication, Non Verbal Communication, Helping, Helping interview, Relationship, Unhelpful Responses, Crisis Intervention, Group Settings, Social Worker, Groups, Leadership Skills, Effective Helper
In the Company of Others An Introduction to Communication ,5th edition
Author: Dan Rothwell
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: PSY102
Topics: Communication, competent competition, culture, gender, perception, language, nonverbal communication, listening, interpersonal conflict management, conflict, power, Relationship Dialectics, Managing Conflict Competently, small groups, leadership, synergy, speech anxiety, audience analysis, topic choice, topic analysis, Competent Outlining, Organizing, Persuasive Speaking Strategies, Persuasive Speaking, Persuasive Speaking Strategies, communication myths, communication competence, perceptual process, Intercultural Miscommunication, abstracting process, power resources, power imbalance
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