TEACHING BUSINESS HANDBOOK.PDF Books
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM401
Topics: strategy, Leading Strategically, Managing Firms Resources, Business Level Strategy, Executing Strategy
Essentials of Strategic Management The Quest for Competitive Advantage ,6th edtion-
Author: John Gamble, Margaret Peteraf, Arthur Thompson
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM403, MM401
Topics: Strategy, Business Models, Competitive Advantage, Strategy Formulation, Strategy Execution, Governance, Company External Environment, Company Resources, Company Capabilities, Company CompetitivenessFive Generic Competitive Strategies, Corporate Strategy, Ethics, Corporate Social Responsibility, Environmental Sustainability, Superior Strategy Execution
Author: Noah Olaseinde
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC318
Topics: Demand Analysis, Forecasting, cost, production, Uncertainty, Risk, Business Decision, investment
Author: Andrew Schotter
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: Preferences, Utilities, Demands, Uncertainty, Consumers, Preferences, utilities, Indifference Curves, consumer demand, welfare analysis, uncertainty, production, cost, choice, cost curves, Decision Theory, Game Theory, Strategic Business Analysis, Decision Making, market, market structure, Perfectly Competitve Markets, Competitive Markets, Market Institutions, Auctions, Entrepreneurship, Monopoly, Natural Monopoly, Oligopoly, Welfare, Exchange, General Equilibrium, Market Failure
Strategic Management Awareness and Change ,Fifth edition
Author: John Thompson, Frank Martin
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM401
Topics: Strategy, Strategic Management, Strategy Process, Strategic Analysis, Strategy Creation, Strategic Thinking, Environmental Analysis, Strategic Positioning, Resource-led Strategy, competition, Strategic Planning, Strategic Leadership, Strategic Entrepreneurship, Strategic Intrapreneurship, Corporate Strategy, Strategic Alternatives, Strategy Evaluation, Strategy Selection, Financial Management, Strategic Growth, International Strategy, Failure Strategy, Consolidation Strategy, Recovery Strategy, Managing Strategy, business model
Author: Richard Lipsey, Alec Chrystal
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC310, CC410
Topics: market, consumer, demand, supply, consumer choice, indifference theory, perfect competition, monopoly, imperfect competition, labour market, capital, investment, technology, risk, financial crises, government, macroeconomics, money, monetary institutions, interest, GDP, Gross domestic product, investment, Interest rate, IS-LM Model, price level, Business cycle, unemployment, inflation, exchange rate, balance of payment, fiscal policy, monetary policy, economic growth, economic sustainability, international trade
Principles of Macroeconomics ,Sixth Edition
Author: Robert Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC202
Topics: Comparative Advantage, supply, demand, spending, income, GDP, Gross domestic product, inflation, price level, wages, unemployment, economic growth, Saving, Capital Formation, Financial Markets, Money, Prices, Financial Intermediaries, Short-Term Economic Fluctuations, Spending, Fiscal Policy, Monetary Policy, Federal Reserve, Aggregate Demand, Aggregate Supply, Business Cycles, Macroeconomic Policy, Exchange Rates, International Trade, Capital Flows
Author: Robert Barro
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC402
Topics: Solow Growth Model, National-Income Accounting, Gross Domestic Product, Price Level, Nominal GDP, Real GDP, Conditional Convergence, Long-Run Economic Growth, Consumption, Saving, Business Cycle, Labor Supply, Capital Utilization, Employment, Unemployment, Demand for Money, Price Level, Inflation, Money Growth, Interest Rates, Government Expenditure, Taxes, Public Debt, Sticky Prices, Nominal Wage Rates, Exchange Rates
Author: Brian Snowdon, Howard Vane
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC402
Topics: Keynes’s General Theory, orthodox Keynesian school, orthodox monetarist school, real business cycle school, Keynesian school, Post Keynesian school, Austrian school, political macroeconomics, economic growth research
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