Books

Search Books...

TEACHING BUSINESS HANDBOOK.PDF Books

Essentials of Marketing 13th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing

Strategic Management

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM401

Topics: strategy, Leading Strategically, Managing Firms Resources, Business Level Strategy, Executing Strategy

Essentials of Strategic Management The Quest for Competitive Advantage ,6th edtion-

Author: John Gamble, Margaret Peteraf, Arthur Thompson

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM403, MM401

Topics: Strategy, Business Models, Competitive Advantage, Strategy Formulation, Strategy Execution, Governance, Company External Environment, Company Resources, Company Capabilities, Company CompetitivenessFive Generic Competitive Strategies, Corporate Strategy, Ethics, Corporate Social Responsibility, Environmental Sustainability, Superior Strategy Execution

Managerial Economics

Author: Noah Olaseinde

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC318

Topics: Demand Analysis, Forecasting, cost, production, Uncertainty, Risk, Business Decision, investment

Microeconomics

Author: Andrew Schotter

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: Preferences, Utilities, Demands, Uncertainty, Consumers, Preferences, utilities, Indifference Curves, consumer demand, welfare analysis, uncertainty, production, cost, choice, cost curves, Decision Theory, Game Theory, Strategic Business Analysis, Decision Making, market, market structure, Perfectly Competitve Markets, Competitive Markets, Market Institutions, Auctions, Entrepreneurship, Monopoly, Natural Monopoly, Oligopoly, Welfare, Exchange, General Equilibrium, Market Failure

Strategic Management Awareness and Change ,Fifth edition

Author: John Thompson, Frank Martin

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM401

Topics: Strategy, Strategic Management, Strategy Process, Strategic Analysis, Strategy Creation, Strategic Thinking, Environmental Analysis, Strategic Positioning, Resource-led Strategy, competition, Strategic Planning, Strategic Leadership, Strategic Entrepreneurship, Strategic Intrapreneurship, Corporate Strategy, Strategic Alternatives, Strategy Evaluation, Strategy Selection, Financial Management, Strategic Growth, International Strategy, Failure Strategy, Consolidation Strategy, Recovery Strategy, Managing Strategy, business model

Economics ,13th edition

Author: Richard Lipsey, Alec Chrystal

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC310, CC410

Topics: market, consumer, demand, supply, consumer choice, indifference theory, perfect competition, monopoly, imperfect competition, labour market, capital, investment, technology, risk, financial crises, government, macroeconomics, money, monetary institutions, interest, GDP, Gross domestic product, investment, Interest rate, IS-LM Model, price level, Business cycle, unemployment, inflation, exchange rate, balance of payment, fiscal policy, monetary policy, economic growth, economic sustainability, international trade

Principles of Macroeconomics ,Sixth Edition

Author: Robert Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC202

Topics: Comparative Advantage, supply, demand, spending, income, GDP, Gross domestic product, inflation, price level, wages, unemployment, economic growth, Saving, Capital Formation, Financial Markets, Money, Prices, Financial Intermediaries, Short-Term Economic Fluctuations, Spending, Fiscal Policy, Monetary Policy, Federal Reserve, Aggregate Demand, Aggregate Supply, Business Cycles, Macroeconomic Policy, Exchange Rates, International Trade, Capital Flows

Macroeconomics

Author: Robert Barro

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC402

Topics: Solow Growth Model, National-Income Accounting, Gross Domestic Product, Price Level, Nominal GDP, Real GDP, Conditional Convergence, Long-Run Economic Growth, Consumption, Saving, Business Cycle, Labor Supply, Capital Utilization, Employment, Unemployment, Demand for Money, Price Level, Inflation, Money Growth, Interest Rates, Government Expenditure, Taxes, Public Debt, Sticky Prices, Nominal Wage Rates, Exchange Rates

Modern Macroeconomics

Author: Brian Snowdon, Howard Vane

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC402

Topics: Keynes’s General Theory, orthodox Keynesian school, orthodox monetarist school, real business cycle school, Keynesian school, Post Keynesian school, Austrian school, political macroeconomics, economic growth research

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology