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Global Economy Books

Evolution of Modern International System

Author: Terhemba Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR251

Topics: Modern International System, International System, Classical International System, Transitional International System, Post World War 2 International System, Contemporary International System, use of power, Globalisation, Collective Security, terrorism

American Diplomacy in the 20th Century

Author: Arinze Ngwube

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR312

Topics: American Diplomacy, Global Institutions, Regional Institutions, Sub-Regional Institution, national interest

Foreign Policy Analysis

Author: HA Ikedinma

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR321

Topics: Foreign Policy, Foreign Policy Analysis, National Interest, globalisation, Foreign Policy Environments, Foreign Policy Decision Making, Foreign Policy Case Studies

Religion, Ethnicity and Nationalism in International Politics

Author: Mike Omilusi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR361

Topics: Religion, Ethnicity, Nationalism, International Politics, Nation-Building, Globalization

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

The Dynamics of Mass Communication Media in the Digital Age ,8th edition

Author: Joseph Dominick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312, MAC316

Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village

Sociology of Mass Communication

Author: John Babatunde Aremu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation

International Advertising and Propaganda

Author: Chika Asogwo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC424

Topics: International Advertising, Propaganda, Global Advertising, Advertising, Advertising Dimension

Media Impact, An Introduction To Mass Media ,12th edition

Author: Shirley Biagi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC441

Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change

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