Global Economy Books
Evolution of Modern International System
Author: Terhemba Ambe-Uva
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR251
Topics: Modern International System, International System, Classical International System, Transitional International System, Post World War 2 International System, Contemporary International System, use of power, Globalisation, Collective Security, terrorism
American Diplomacy in the 20th Century
Author: Arinze Ngwube
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR312
Topics: American Diplomacy, Global Institutions, Regional Institutions, Sub-Regional Institution, national interest
Author: HA Ikedinma
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR321
Topics: Foreign Policy, Foreign Policy Analysis, National Interest, globalisation, Foreign Policy Environments, Foreign Policy Decision Making, Foreign Policy Case Studies
Religion, Ethnicity and Nationalism in International Politics
Author: Mike Omilusi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR361
Topics: Religion, Ethnicity, Nationalism, International Politics, Nation-Building, Globalization
Author: Robert Heath, Gabriel Vasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
The Dynamics of Mass Communication Media in the Digital Age ,8th edition
Author: Joseph Dominick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312, MAC316
Topics: Mass Communication, communication, media, newspaper, magazine, books, radio, ssound recording, motion pictures, television, internet, media professions, news gathering, news reporting, public relations, advertising, mass media regulations, global village
Sociology of Mass Communication
Author: John Babatunde Aremu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC416
Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation
International Advertising and Propaganda
Author: Chika Asogwo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC424
Topics: International Advertising, Propaganda, Global Advertising, Advertising, Advertising Dimension
Media Impact, An Introduction To Mass Media ,12th edition
Author: Shirley Biagi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC441
Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change
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