Books

Search Books...

Global Economy Books

Broadcast News Writing, Reporting, and Producing ,5th Edition

Author: Frank Barnas, Ted White

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC442

Topics: Broadcast News Writing, Broadcast News Reporting, Broadcast News Producing, Developing Stories, Collecting Information, Spot News, Writing News, new writing mechanics, Newswriting Style, Writing Compelling Leads, reporting news, Interviewing, Covering Planned Events, Radio Newscast, television newscast, global news

The Business Environment ,8th edition

Author: Ian Worthington, Chris Britton, Ed Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment

Introduction to Development Economics

Author: Maghori

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS207

Topics: Development Economics, Poverty, Income Inequality, Development, Population Growth, Human Capital, Urbanization, Rural-Urban Migration, Agricultural Transformation, Rural Development, Public Enterprises, Private Enterprises, Globalization, International Trade, Foreign Investment, Foreign Aid, Development Goals, Development Strategies, Development Planning

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Comparative Public Administration

Author: Eric Edwin Otenyo, Nancy Lind

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Comparative Public Administration, Public Administration, bureaucracy, political development, development adminstration, antidevelopment, development assistance, institutional change, adminstrative transformation, development planning, govenrment decentralization, economic development, decentralization, public management, public reforms, adminstrative science, antistatist reforms, continental law, international development management, public management reform strategy, globalization

Administrative Law

Author: Erimma Gloria Orie

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD844

Topics: Administrative Law, global adminstrative bodies, fundamental human rights, human rights, adminstrative procedure, fair hearing, audial teram partem, nemo judex in causa sua, Locus standi, mandamus, certiorari, declaratory judgment, injuctions, Nonquasi judicial, ombudsman, civil service, police

Healthcare management ,2nd edition

Author: Kieran Walshe, Judith Smith

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG411

Topics: Healthcare management, Financing healthcare, healthcare costs, Global health policy, Healthcare services, Primary healthcare, Chronic disease, integrated care, acute care, mental health, social care, Healthcare organizations, healthcare workforce, Healthcare leadership, Managing change, Managing resources, Managing people, Managing performance, Managing strategic collaboration

Medical sociology ,14th edition

Author: William Cockerham

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG215

Topics: Medical sociology, Epidemiology, social demography, health illness, social stress, health behavior, illness behavior, seeking healthcare, sick role, doctor-patient interaction, providing health care, Physicians, Nurses, Physician Assistants, Pharmacists, Midwives.Complementary and Alternative Medicine, Hospitals, health care delivery systems, Health Care Reform, Health Policy, Global Health Care

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology