Distribution Strategy Books
Author: Emmanuel Ifeanyi AJUDUA, Athanasius Nnanyelugo NWOKORO
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO711
Topics: Microeconomic Theory, Consumer Behaviour, Equilibrium Analysis, Production Function, Duopoly, Oligopoly, Bilateral Monopoly, Monopsony, Wages, Rent, Interest, Profit, Firm, Distribution, Cost-Benefit Analysis, welfare economics, Social Welfare, Externalities, Economic Efficiency, equity, Linear Programming
Author: Musa Samuel Olayinka
School: National Open University of Nigeria
Department: Medical, Pharmaceutical and Health science
Course Code: ECO727
Topics: Public Sector Economics, Fiscal Policy, Fiscal Federalism, Fiscal Institutions, Social Goods, Optimal Distribution, Public Expenditure, Tax Structure, Economic Revenue Structure, Federalism, Fiscal Adjustment Theory
Contemporary Labor Economics ,11th edition
Author: Campbell McConnell, Stanley Brue, David Macpherson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO723
Topics: Labor Economics, Theory of Individual Labor Supply, Labor Quality, human capital, Demand for Labor, Wage Determination, Allocation of Labor, Alternative Pay Schemes, Labor Efficiency, Wage Structure, Mobility, Migration, Efficiency, Labor Unions, Collective Bargaining, Economic Impact of Unions, Government, Labor Market, Employment, Expenditures, Taxation, Labor Market Discrimination, Job Search, Distribution of Personal Earnings, Labor Productivity, Wages, Prices, Employment, Unemployment
Author: JO Onyemaechi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO802
Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
Author: Kadiri Kayode
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS202
Topics: Business Statistics, Measurement of Variables, Statistics, Measurement of Dispersion, Skewness, Kurtosis, Decision Analysis, Administration, Index Number, sampling theories, statistical data, sample, sampling theory, Estimation Theory, Correlation Theory, Goodness of Fit, correlation, Pearson’s Correlation Co-efficient, Spearman’s Regression Analysis, Ordinary Lease Square Estimation, Regression, Multiple Regression Analysis, Regression Analysis, Hypothesis test, T-test, F- Tests, Chi-Square Distribution, ANOVA, Forecasting, Time Series Analysis, Statistical test
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312
Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution
Author: Peter Iorper Ugondo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism
Data Analysis in Mass Communication
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC413
Topics: Data Analysis, Mass Communication, Analyzing Case Study, qualitative data analysis, Quantitative data Analysis, Frequency Distribution Tables, Survey Data Analysis, content analysis, Analyzing Experimental Data, Measures of Central Tendency, Measures of Dispersion, Significance Testing
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
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