Books

Search Books...

Distribution Strategy Books

Advanced Microeconomic Theory

Author: Emmanuel Ifeanyi AJUDUA, Athanasius Nnanyelugo NWOKORO

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO711

Topics: Microeconomic Theory, Consumer Behaviour, Equilibrium Analysis, Production Function, Duopoly, Oligopoly, Bilateral Monopoly, Monopsony, Wages, Rent, Interest, Profit, Firm, Distribution, Cost-Benefit Analysis, welfare economics, Social Welfare, Externalities, Economic Efficiency, equity, Linear Programming

Public Sector Economics

Author: Musa Samuel Olayinka

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO727

Topics: Public Sector Economics, Fiscal Policy, Fiscal Federalism, Fiscal Institutions, Social Goods, Optimal Distribution, Public Expenditure, Tax Structure, Economic Revenue Structure, Federalism, Fiscal Adjustment Theory

Contemporary Labor Economics ,11th edition

Author: Campbell McConnell, Stanley Brue, David Macpherson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO723

Topics: Labor Economics, Theory of Individual Labor Supply, Labor Quality, human capital, Demand for Labor, Wage Determination, Allocation of Labor, Alternative Pay Schemes, Labor Efficiency, Wage Structure, Mobility, Migration, Efficiency, Labor Unions, Collective Bargaining, Economic Impact of Unions, Government, Labor Market, Employment, Expenditures, Taxation, Labor Market Discrimination, Job Search, Distribution of Personal Earnings, Labor Productivity, Wages, Prices, Employment, Unemployment

Economic Theory

Author: JO Onyemaechi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO802

Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition

International marketing and export management ,5th edition

Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT402

Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities

Business Statistics

Author: Kadiri Kayode

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS202

Topics: Business Statistics, Measurement of Variables, Statistics, Measurement of Dispersion, Skewness, Kurtosis, Decision Analysis, Administration, Index Number, sampling theories, statistical data, sample, sampling theory, Estimation Theory, Correlation Theory, Goodness of Fit, correlation, Pearson’s Correlation Co-efficient, Spearman’s Regression Analysis, Ordinary Lease Square Estimation, Regression, Multiple Regression Analysis, Regression Analysis, Hypothesis test, T-test, F- Tests, Chi-Square Distribution, ANOVA, Forecasting, Time Series Analysis, Statistical test

Newspaper Production

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312

Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution

Film, Cinema and Literature

Author: Peter Iorper Ugondo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism

Data Analysis in Mass Communication

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC413

Topics: Data Analysis, Mass Communication, Analyzing Case Study, qualitative data analysis, Quantitative data Analysis, Frequency Distribution Tables, Survey Data Analysis, content analysis, Analyzing Experimental Data, Measures of Central Tendency, Measures of Dispersion, Significance Testing

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology