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Nhazi ọdịnịịgha Ederede Dịka ọrụ Nka Books

Advertising Campaign Planning & Execution

Author: Jonathan Aliede

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

International Public Relation

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC334

Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities

Developmental Communication & Broadcasting

Author: Olusola Oyero

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC341

Topics: Developmental Communication, Developmental Broadcasting, Development Journalism, Community Development, Advocacy Journalism, Development Communication Related Theories, Diffusion of Innovation Theory, ACADA Model, P-Process Model

Media Law and Ethics

Author: Lateef Adelakun

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC411

Topics: Media Law, media Ethics, Mass Media Roles, Nigerian Legal System, Nigerian Constitution, Media Regulation, Press Freedom, state security, media laws, defamation, sedition, privacy, copyright, new media, Contempt of Court

Book Publishing and the Law

Author: John Danladi Galadima

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC423

Topics: Book Publishing, Book Publishing Houses, Book Publishing Professionals, Book Editing, Book Design, book Layout, Book Indexing, book Production, Book Publishing Agreement, Copyright Law, ISBN Requirement, Law of Defamation, Law of Privacy, Law of Contempt, Official Secret Act, Sedition

Economics & Social Issues in Advert & PR

Author: MAC427

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC427

Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism

Integrated Marketing Communication

Author: Alamojuto Mudathir Omotayo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC428

Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation

Documentary Film Production

Author: Angela Nkiru Nwammuo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC441

Topics: Documentary Film Production, documentary film, documentary films, Documentary film production methods, Documentary film production requirements, film criticism

Media Impact, An Introduction To Mass Media ,12th edition

Author: Shirley Biagi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC441

Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change

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