Nhazi ọdịnịịgha Ederede Dịka ọrụ Nka Books
Advertising Campaign Planning & Execution
Author: Jonathan Aliede
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising Campaign Planning, Advertising Campaign Execution, Advertising Campaign, Advertising Tripod, Advertising Industry, Advertising Practitioners Council of Nigeria, Association of Advertising Agencies of Nigeria, Advertising Association of Nigeria, Newspaper Proprietors Association of Nigeria, Outdoor Advertising Association of Nigeria, Broadcasting Organisation of Nigeria, Media Independent Practitioners Association of Nigeria, print media sector, Advertising, Advertising Campaign Execution, Pre- Advertising Campaign Execution Arrangements, Regulating Advertising
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC334
Topics: International Public Relations, public Relations, Domestic Public Relations, International Public Relations Publics, International Public Relations Strategies, International Relations, Corporate Advertising, European Public Relations, Middle East Public Relations, International Public Relations Codes of Ethics, Transnational Corporate Ethical Responsibilities
Developmental Communication & Broadcasting
Author: Olusola Oyero
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC341
Topics: Developmental Communication, Developmental Broadcasting, Development Journalism, Community Development, Advocacy Journalism, Development Communication Related Theories, Diffusion of Innovation Theory, ACADA Model, P-Process Model
Author: Lateef Adelakun
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC411
Topics: Media Law, media Ethics, Mass Media Roles, Nigerian Legal System, Nigerian Constitution, Media Regulation, Press Freedom, state security, media laws, defamation, sedition, privacy, copyright, new media, Contempt of Court
Author: John Danladi Galadima
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC423
Topics: Book Publishing, Book Publishing Houses, Book Publishing Professionals, Book Editing, Book Design, book Layout, Book Indexing, book Production, Book Publishing Agreement, Copyright Law, ISBN Requirement, Law of Defamation, Law of Privacy, Law of Contempt, Official Secret Act, Sedition
Economics & Social Issues in Advert & PR
Author: MAC427
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC427
Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism
Integrated Marketing Communication
Author: Alamojuto Mudathir Omotayo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC428
Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation
Author: Angela Nkiru Nwammuo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC441
Topics: Documentary Film Production, documentary film, documentary films, Documentary film production methods, Documentary film production requirements, film criticism
Media Impact, An Introduction To Mass Media ,12th edition
Author: Shirley Biagi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC441
Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology