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Nhazi ọdịnịịgha Ederede Dịka ọrụ Nka Books

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Public Policy Analysis

Author: Nwamaka Ibeme

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA810, PAD810

Topics: Public Policy Analysis, Public Policies, Policy Making, policy process, Critical Path Method, Programme Evaluation and Review technique, Delphi Method

Nigerian Government and Politics

Author: Mary Mai-Lafia

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA841, PAD841

Topics: Nigerian Government, Politics, Nigerian State, Constitutions, Republic Constitution, Presidential Constitution, Military rule, Revenue Allocation, State Creation, Democracy, Decentralization, Local Government Administration, civil service, Local Government Reforms

Public Enterprise Management

Author: Abdullahi Mohammed Yamma

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA854, PAD406, PAD854

Topics: Public Enterprise Management, Public Enterprises, Civil Service, Udoji Commission, Civil Service Reforms

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