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Investigative Process Books

Film, Cinema and Literature

Author: Peter Iorper Ugondo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Developmental Communication & Broadcasting

Author: Olusola Oyero

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC341

Topics: Developmental Communication, Developmental Broadcasting, Development Journalism, Community Development, Advocacy Journalism, Development Communication Related Theories, Diffusion of Innovation Theory, ACADA Model, P-Process Model

Advance Newspaper Magazine Production

Author: Venatus Nosike Agbanu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC421

Topics: Newspaper Production, Magazine Production, Newspapers, Mission Statement, Editorial Policy, House Style, Editorials, Newsroom Personnel, Gate-Keeping, Page Make-Up, printing process

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Decision Support for Global Enterprises

Author: Uday Kulkarni, Daniel Power, Ramesh Sharda

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Handbook on Decision Support Systems 2 Variations

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

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