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TEACHING BUSINESS HANDBOOK.PDF Books

Technology Entrepreneurship and Intellectual Property Rights

Author: Toyosi Daniel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT415

Topics: Technology Entrepreneurship, Intellectual Property Rights, Technology Business Incubators, SWOT Analysis, SWOT, Knowledge Management, intellectual capital

Strategic Thinking and Problem Solving and Negotiation Skills

Author: Jubril Abdusalam, Prince Izedonmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT411

Topics: Strategic Thinking, Problem Solving, Negotiation Skills, Strategic Thinking Process, Strategic Thinker, Strategic Planning, Organising Skills, Effective Organising Skills, Project Management, Managing Risk, Simplified Strategic Planning, Simplified Strategic Planning Process Structure, Strategic Leadership, Strategic Innovative Thinking, Strategy Setting, Innovative Thinking, Corporate Strategy, Business Unit Strategy, team Strategy, intensive Strategies, Market Penetration, Market Development, Product Development, Diversification Strategies, Strategic Situation Analysis, PEST Model Analysis, SWOT Analysis, SWOT Profile, Lateral Thinking, Lateral Thinking Techniques, Lateral Marketing Process, vertical marketing, Binary Thinking, Horizontal Thinking, Disruptive Thinking, Converging, idea selection, Idea Affinity Diagrams, Idea Selection Criteria, Idea Management Processes, Problem Solving Skills, Problem Solving, Political Economic Social Technological Analysis, FMEA Analysis

Risk Management

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT421

Topics: Risk Management, Business Stakeholders, risk, causes of risk, risk detection, risk evaluation, risk control, risk financing, risk, quality control

Research Methodology

Author: Onyemaechi Onwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS825

Topics: Research Methodology, Research Process, research, Research Proposal, research project, Research Activity, Research Design, Data Collection, Variables, Sample Selection, Sampling Techniques, Randomness, Randomisation, Research Questions, Questionnaire Design, Hypothesis, Hypothesis testing, Z-Statistic, Non-Parametric Tools, data presentation, data analysis, research report, business research

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

On Writing Well, 30th Anniversary Edition

Author: William Zinsser

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC117

Topics: writing, principles of writing, methods of writing, forms of writing, literature, business writing, Attitudes, Writing Family History, Memoir

News Writing & Reporting

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC225

Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom

Mass Communication Living in a Media World ,7th edition

Author: Ralph Hanson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication

Introduction to General Management

Author: Fred Ebunu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA814

Topics: Management Objectives, Management Skill, Management, management, Functional Authority, Staff Limitations, Delegation of Authority, Centralization of Authority, Business Structure, Span of Control, Organization Chart, staffing, Co-coordinating, Controlling, direcitng, leading, Forecasting, Planning

Melvin Mencher’s news reporting and writing ,12th edition

Author: Melvin Mencher

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS724, MAC225

Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism

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