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Writing and Reporting News ,6th edition

Author: Carole Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Writing news, Reporting News, blog, news story, convergent media writing, collecting information, curiosity, story ideas, online research, interviewing techniques, constructing stories, leads, nut graphs, story organization, story forms, storytelling, broadcast news writing, online journalism, public relations writing, media issues, media law, media ethics, multicultural sensitivity, beat recording, speeches, news conference, meeting, government stories, statistical stories, crime, punishment, disaster, weather, tragedy, media jobs, media internships

Melvin Mencher’s news reporting and writing ,12th edition

Author: Melvin Mencher

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS724, MAC225

Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Investigative & Interpretative Reporting

Author: Aretha Asakitikpi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions

What Not to Write An A-to-Z of the Dos and Don'ts of Good English

Author: Kay Sayce

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC233

Topics: Roman hangover, Wasted words, Mixed metaphors, English, misspellings, Problem plurals, Spell-checkers, daft contracts, Breaking words

Newspaper Production

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312

Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution

Critical Writing and Reviewing

Author: MAC313

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC313

Topics: Critical Writing, critical Reviewing, Criticism, Critical Thinking, Reviewing Books, Reviewing Stage Play, Reviewing Drama, Reviewing Music, Reviewing Television, Reviewing Motion Pictures

Handbook of public relations ,10th edition

Author: Chris Skinner, Gary Mersham, Rene Benecke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs

The English Studies Book ,2nd edition

Author: Rob Pope

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC313

Topics: English Studies, Slave narratives, science fiction, romance, News stories, novel histories, Drama, scripts, transcripts, monologue, dialogue, Intertextual clusters

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