Ìtàn Ìdàgbàsókè Èdè Yorùbá Àti Àkọto Books
Writing and Reporting News ,6th edition
Author: Carole Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Writing news, Reporting News, blog, news story, convergent media writing, collecting information, curiosity, story ideas, online research, interviewing techniques, constructing stories, leads, nut graphs, story organization, story forms, storytelling, broadcast news writing, online journalism, public relations writing, media issues, media law, media ethics, multicultural sensitivity, beat recording, speeches, news conference, meeting, government stories, statistical stories, crime, punishment, disaster, weather, tragedy, media jobs, media internships
Melvin Mencher’s news reporting and writing ,12th edition
Author: Melvin Mencher
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS724, MAC225
Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Investigative & Interpretative Reporting
Author: Aretha Asakitikpi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC214
Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions
What Not to Write An A-to-Z of the Dos and Don'ts of Good English
Author: Kay Sayce
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC233
Topics: Roman hangover, Wasted words, Mixed metaphors, English, misspellings, Problem plurals, Spell-checkers, daft contracts, Breaking words
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312
Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution
Critical Writing and Reviewing
Author: MAC313
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC313
Topics: Critical Writing, critical Reviewing, Criticism, Critical Thinking, Reviewing Books, Reviewing Stage Play, Reviewing Drama, Reviewing Music, Reviewing Television, Reviewing Motion Pictures
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
The English Studies Book ,2nd edition
Author: Rob Pope
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC313
Topics: English Studies, Slave narratives, science fiction, romance, News stories, novel histories, Drama, scripts, transcripts, monologue, dialogue, Intertextual clusters
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