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Electronic Communication Books

Managing Public Relations

Author: James Grunig, Todd hunt

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising

Reporting for the Media ,8th edition

Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility

Investigative & Interpretative Reporting

Author: Aretha Asakitikpi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions

Public Relations Practice

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Human Resources Management

Author: PE Oribabor

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA806

Topics: Human Resources Management, Human resource planning, communication, Managing performance, Performance appraisal systems, Empowering employees, rewarding employees, Management development, Job evaluation, Reward systems, Labour-management relations, Industrial relations, Collective bargaining, employee's organisational exit

Computer Network and Internet

Author: GA Aderounmu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF845

Topics: Computer Network, Internet, Transmission Media, Data Communication Interfaces, Multiplexing, Error Detection, Error Control, Medium Access Control, Internetworking, Routing, Network Congestion, Network Security, World Wide Web

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

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