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Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC225
Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom
Magazine & Feature Article Writing
Author: Aderibigbe Adebola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC223
Topics: Magazine, Feature Article Writing, Feature Writing, News Feature, Profile Feature, travelogue, Good Writing, Mechanics of Writing, Appropriate Word Usage, Fiction Writing, Review Writing, Study Skills, Information Sourcing, Note Taking Skills
Editing & Graphics of Communication
Author: Oladokun Omojola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC221
Topics: Typography, graphic process, Text Editing, editing, Headline Casting, Text Graphics, Image Editing, Photographs, Caption Writing, Printing Process
Author: Lynette Sheridan Burns
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC214
Topics: Journalism, finding news, news, choosing news, gathering news, evaluating news sources, constructing news, editing news
Author: Peter Cole, Tony Harcup
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC214
Topics: Newspaper Journalism, national press, newspaper history, investigative journalism, theorising journalism
Investigative & Interpretative Reporting
Author: Aretha Asakitikpi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC214
Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions
Theories of Mass Communication
Author: Chidinma Onwubere
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC211
Topics: Mass Communication Theories, Normative Theories, Audience Theories, Limited Effects Theory, Powerful Media Effects Theories, Media Violence Theories
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
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