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News Writing & Reporting

Author: Nnamdi Tobechukwu Ekeanyanwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC225

Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom

Magazine & Feature Article Writing

Author: Aderibigbe Adebola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC223

Topics: Magazine, Feature Article Writing, Feature Writing, News Feature, Profile Feature, travelogue, Good Writing, Mechanics of Writing, Appropriate Word Usage, Fiction Writing, Review Writing, Study Skills, Information Sourcing, Note Taking Skills

Editing & Graphics of Communication

Author: Oladokun Omojola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC221

Topics: Typography, graphic process, Text Editing, editing, Headline Casting, Text Graphics, Image Editing, Photographs, Caption Writing, Printing Process

Understanding Journalism

Author: Lynette Sheridan Burns

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Journalism, finding news, news, choosing news, gathering news, evaluating news sources, constructing news, editing news

Newspaper Journalism

Author: Peter Cole, Tony Harcup

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Newspaper Journalism, national press, newspaper history, investigative journalism, theorising journalism

Investigative & Interpretative Reporting

Author: Aretha Asakitikpi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions

Theories of Mass Communication

Author: Chidinma Onwubere

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC211

Topics: Mass Communication Theories, Normative Theories, Audience Theories, Limited Effects Theory, Powerful Media Effects Theories, Media Violence Theories

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

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