ANA Books
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Customers Relationship Management
Author: Aturu–Aghedo, Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT206, MKT206
Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior
Managerial Economics ,8th edition
Author: DN Dwivedi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332
Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility
Financial Management ,11th edition
Author: IM Pandey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN209
Topics: Finance Function, Financial Manager’s Role, Financial Goal, Profit Maximization, Wealth Maximization, value, future value, present value, capital recovery, Multi-period Compounding, Two-Stage Growth, bond, shares, risk, return, portfolio theory, assets pricing models, Portfolio Return, Fama-French Three-factor Model, Arbitrage Pricing Theory, Capital Asset Pricing Model, Beta Estimation, Capital Budgeting Decisions, Cost of Capital, cash flow, Investment Decisions, Investment Timing, risk analysis, capital budgeting, real options, investment strategy, Financial Leverage, operating leverage, capital structure, valuation, financing, dividend theory, Dividend policy, capital market efficiency, long-term finance, shares, debentures, term loans, Convertible Debentures, Warrants, asset-based financing, lease, hire purchase, project financing, venture capital financing, financial statements, FINANCIAL STATEMENT ANALYSIS, Financial Planning, Financial strategy, Working Capital, Inventory Management, Cash Management, Working Capital finance, Corporate Restructuring, mergers, Acquisitions, INTERNATIONAL FINANCIAL MANAGEMENT, shareholder value, corporate governance
Author: John O'Malley
School: Federal University of Technology, Owerri
Department: Engineering
Course Code: EEE301, EEE306, MCE310
Topics: RESISTANCE, SERIES AND PARALLEL DC CIRCUITS, DC CIRCUIT ANALYSIS, DC EQUIVALENT CIRCUITS. NETWORK THEOREMS, BRIDGE CIRCUITS, OPERATIONAL-AMPLIFIER CIRCUITS, DC CIRCUIT ANALYSIS, CAPACITORS, CAPACITANCE, INDUCTORS, INDUCTANCE, TRANSIENT ANALYSIS, INUSOIDAL ALTERNATING VOLTAGE, CURRENT, COMPLEX ALGEBRA, PHASORS, AC CIRCUIT ANALYSIS, IMPEDANCE, ADMITTANCE, MESH, LOOP, NETWORK THEOREMS, TRANSFORMERS, THREE-PHASE CIRCUITS
Power Systems Analysis ,3rd edition
Author: Hadi Saadat
School: University of Ibadan
Department: Engineering
Course Code: EEE511
Topics: Power Systems Analysis, power system, electric power generation, fossil power plants, hydroelectric power plants, solar power, wind power plants, geothermal power, biomass power plants, fuel cell, modern power system, smart grid, energy control center, complex power, complex power balance, power factor corrrection, per phase analysis, balanced three-phase power, generator models, transformer models, per unit system, transformer performance, autotransformers, three-winding transformers, transmission line parameters, line model, line compensation, power flow analysis, bus admittance matric, Gauss-Seidel power flow solution, Newton-Raphson method, power flow programs, synchronous machine, transient analysis, unbalanced fault, stability, swing equation, transoent stability, steady-state stability, power system control, automatic generation control, load frequency control, MATLAB, frequency response, reactive power, voltage control, excitation system
Author: AN Duru
School: University of Nigeria, Nsukka
Department: Medical, Pharmaceutical and Health science
Course Code: HEM301
Topics: Autoimmune diseases, Warm type Autoimmune, Cold type Autoimmune, immune Hemolytic anaemia, autoimmune haemolysis, extravascular haemolysis, cold Autoimmune Hemolytic anaemia, intravascular haemolysis, cold antibody Autoimmune Hemolytic anaemia, cold haemagglutin disease, paroxysmal cold haemoglobinuria, alloimmune Hemolytic anaemia
Advanced Economic Theory (Microeconomic Analysis), 21st Edition
Author: HL Ahuja
School: University of Uyo
Department: Administration, Social and Management science
Course Code: ECN320
Topics: Microeconomic Analysis, Macroeconomics, microeconomics, Optimisation Techniques, demand analysis consumer's choice, demand, demand function, Consumer’s Behaviour, Cardinal Utility Analysis, Indifference Curve Analysis of Demand, consumer preferences, Consumer’s Equilibrium, Marginal Utility
Small Scale Business Management
Author: KAA Lawal, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT303
Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart
Design of structural elements, 3rd Edition
Author: Chanakya Arya
School: Bayero University, Kano
Department: Engineering
Course Code: CIV3307, CIV4204, CIV5405
Topics: Structural Design, Design Philosophy, Design Basics, Basic structural concepts, materials properties, Design loads acting on structures, Design loads acting on elements, Structural analysis, Beam design, Column design, British Standard Structural design, Beams, Slabs, Foundations, Retaining walls, Design in structural steelwork to BS5950, Iron, Steel, Design Strength, Connections Design, Design in unreinforced masonry, Design in timber to BS5268, Structural design to Eurocodes
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