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A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Customers Relationship Management

Author: Aturu–Aghedo, Sufian Jelili

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT206, MKT206

Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior

Managerial Economics ,8th edition

Author: DN Dwivedi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO332

Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility

Financial Management ,11th edition

Author: IM Pandey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN209

Topics: Finance Function, Financial Manager’s Role, Financial Goal, Profit Maximization, Wealth Maximization, value, future value, present value, capital recovery, Multi-period Compounding, Two-Stage Growth, bond, shares, risk, return, portfolio theory, assets pricing models, Portfolio Return, Fama-French Three-factor Model, Arbitrage Pricing Theory, Capital Asset Pricing Model, Beta Estimation, Capital Budgeting Decisions, Cost of Capital, cash flow, Investment Decisions, Investment Timing, risk analysis, capital budgeting, real options, investment strategy, Financial Leverage, operating leverage, capital structure, valuation, financing, dividend theory, Dividend policy, capital market efficiency, long-term finance, shares, debentures, term loans, Convertible Debentures, Warrants, asset-based financing, lease, hire purchase, project financing, venture capital financing, financial statements, FINANCIAL STATEMENT ANALYSIS, Financial Planning, Financial strategy, Working Capital, Inventory Management, Cash Management, Working Capital finance, Corporate Restructuring, mergers, Acquisitions, INTERNATIONAL FINANCIAL MANAGEMENT, shareholder value, corporate governance

Basic Circuit Analysis

Author: John O'Malley

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: EEE301, EEE306, MCE310

Topics: RESISTANCE, SERIES AND PARALLEL DC CIRCUITS, DC CIRCUIT ANALYSIS, DC EQUIVALENT CIRCUITS. NETWORK THEOREMS, BRIDGE CIRCUITS, OPERATIONAL-AMPLIFIER CIRCUITS, DC CIRCUIT ANALYSIS, CAPACITORS, CAPACITANCE, INDUCTORS, INDUCTANCE, TRANSIENT ANALYSIS, INUSOIDAL ALTERNATING VOLTAGE, CURRENT, COMPLEX ALGEBRA, PHASORS, AC CIRCUIT ANALYSIS, IMPEDANCE, ADMITTANCE, MESH, LOOP, NETWORK THEOREMS, TRANSFORMERS, THREE-PHASE CIRCUITS

Power Systems Analysis ,3rd edition

Author: Hadi Saadat

School: University of Ibadan

Department: Engineering

Course Code: EEE511

Topics: Power Systems Analysis, power system, electric power generation, fossil power plants, hydroelectric power plants, solar power, wind power plants, geothermal power, biomass power plants, fuel cell, modern power system, smart grid, energy control center, complex power, complex power balance, power factor corrrection, per phase analysis, balanced three-phase power, generator models, transformer models, per unit system, transformer performance, autotransformers, three-winding transformers, transmission line parameters, line model, line compensation, power flow analysis, bus admittance matric, Gauss-Seidel power flow solution, Newton-Raphson method, power flow programs, synchronous machine, transient analysis, unbalanced fault, stability, swing equation, transoent stability, steady-state stability, power system control, automatic generation control, load frequency control, MATLAB, frequency response, reactive power, voltage control, excitation system

Autoimmune Hemolytic anaemia

Author: AN Duru

School: University of Nigeria, Nsukka

Department: Medical, Pharmaceutical and Health science

Course Code: HEM301

Topics: Autoimmune diseases, Warm type Autoimmune, Cold type Autoimmune, immune Hemolytic anaemia, autoimmune haemolysis, extravascular haemolysis, cold Autoimmune Hemolytic anaemia, intravascular haemolysis, cold antibody Autoimmune Hemolytic anaemia, cold haemagglutin disease, paroxysmal cold haemoglobinuria, alloimmune Hemolytic anaemia

Advanced Economic Theory (Microeconomic Analysis), 21st Edition

Author: HL Ahuja

School: University of Uyo

Department: Administration, Social and Management science

Course Code: ECN320

Topics: Microeconomic Analysis, Macroeconomics, microeconomics, Optimisation Techniques, demand analysis consumer's choice, demand, demand function, Consumer’s Behaviour, Cardinal Utility Analysis, Indifference Curve Analysis of Demand, consumer preferences, Consumer’s Equilibrium, Marginal Utility

Small Scale Business Management

Author: KAA Lawal, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT303

Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart

Design of structural elements, 3rd Edition

Author: Chanakya Arya

School: Bayero University, Kano

Department: Engineering

Course Code: CIV3307, CIV4204, CIV5405

Topics: Structural Design, Design Philosophy, Design Basics, Basic structural concepts, materials properties, Design loads acting on structures, Design loads acting on elements, Structural analysis, Beam design, Column design, British Standard Structural design, Beams, Slabs, Foundations, Retaining walls, Design in structural steelwork to BS5950, Iron, Steel, Design Strength, Connections Design, Design in unreinforced masonry, Design in timber to BS5268, Structural design to Eurocodes

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