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Network Expansion Planning Books

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

Development administration theory

Author: AA Anyaebe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA807, PAD807

Topics: Development administration theory, Development Administration, Underdevelopment, growth, Development Planning, Public Enterprise

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Human Resource Management ,10th edition

Author: Lloyd Byars, Leslie Rue

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Human Resource Management, HUMAN RESOURCE FUNCTIONS, HUMAN RESOURCE MANAGER, ORGANIZATIONAL PERFORMANCE, HUMAN RESOURCE PROGRAMS, Acquiring Human Resources, Human Resource Planning, Recruiting Employees, Selecting Employees, Training Employees, Developing Employees, Orientation, Employee Training, Management, Organizational Development, Career Development, Performance Management Systems, Compensating Human Resources, Organizational Reward System, Base Wage, Salary Systems, Incentive Pay Systems, Employee Benefits, Employee Well Being, Labor Relations, Employee Safety, Employee Health, Employee Relations, Union Organizing Campaigns, Collective Bargaining, Labor Unions

Human Resource Management

Author: Omolawale Samuel Ayodeji

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: SOC358

Topics: Human Resource Management, Human Resource Policy, Human Resource Planning, Recruitment, Selection, Placement, Human Resource Development, Industrial Relations, Performance Appraisal, Staff Motivation, Motivation

Comparative Public Administration

Author: Eric Edwin Otenyo, Nancy Lind

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD404

Topics: Comparative Public Administration, Public Administration, bureaucracy, political development, development adminstration, antidevelopment, development assistance, institutional change, adminstrative transformation, development planning, govenrment decentralization, economic development, decentralization, public management, public reforms, adminstrative science, antistatist reforms, continental law, international development management, public management reform strategy, globalization

Air Photo Interpretation-Environment Interaction

Author: AO Aweto

School: University of Ibadan

Department: Science and Technology

Course Code: GEO281

Topics: Air Photo Interpretation, Environment Interaction, Aerial Photography, Aerial Photograph, aerial camera, air photo scale, Stereoscope, Vertical Air Photographs, Rural Land Use Analysis, Urban Land Use Analysis, Urban Land Use, rural Land Use, Radial Displacement, Radial Line Triangulation, Planimetric Mapping, Planning Aerial Photography, Remote Sensing

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Medical, Pharmaceutical and Health science

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Science and Technology