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Farm Business Organisation Books

Mass Communication Living in a Media World ,7th edition

Author: Ralph Hanson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication

Melvin Mencher’s news reporting and writing ,12th edition

Author: Melvin Mencher

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS724, MAC225

Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Handbook of public relations ,10th edition

Author: Chris Skinner, Gary Mersham, Rene Benecke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs

Introduction to General Management

Author: Fred Ebunu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA814

Topics: Management Objectives, Management Skill, Management, management, Functional Authority, Staff Limitations, Delegation of Authority, Centralization of Authority, Business Structure, Span of Control, Organization Chart, staffing, Co-coordinating, Controlling, direcitng, leading, Forecasting, Planning

Decision Support for Global Enterprises

Author: Uday Kulkarni, Daniel Power, Ramesh Sharda

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies

Decision Support System

Author: Gerald Okereke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Decision Support System, Information Systems, Online Analytic Processing, Online Transaction Processing, Business Analytics, Predictive Analytics, Spreadsheet, Executive Information System, Geographic Information System, Expert Systems, Artificial Intelligence

Handbook on Decision Support Systems 2 Variations

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

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