Books

Search Books...

Ancillary Services Management Books

Banking Laws & Regulations

Author: Okoh Johnson Ifeanyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN305

Topics: Banking Regulation, Central Bank of Nigeria, Nigerian Deposit Insurance Corporation, Financial Services Regulations Coordinating Committee, Corporate Governance

Micro and Small Business Financing

Author: Ezu Gideon

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN737

Topics: Micro Finance Banking, Small Business Financing, Micro Business Financing, National Micro Finance Policy, Sources of Finance, Micro Finance Non-Financial Services, Government Financial Assistance, Small and Medium Enterprises

Nigerian Financial System

Author: Anthony Ilegbinosa Imoisi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO724

Topics: Nigerian Financial System, Financial System, Financial Assets, Financial Instruments, Financial Services, Central Bank of Nigeria, Commercial Banks, Merchant Banks, Rural Banks, Islamic Banking, Insurance Companies, Microfinance Banks, Co-operative Banking, International Financial Institutions, world bank, International Monetary Fund, African Development Bank

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Business to Business Marketing (B2B Sales And Marketing)

Author: Wim Biemans

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing

Local Government Administration

Author: PAD444

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD444

Topics: Local Government Administration, Local government Reforms, Local government Systems, local government, local government System, Local Government Theories, Democratic-Participatory Theory, Efficiency-Services Theory, Resource Mobilization Theory, Local government Functions, state-local government relations

Understanding Tourism

Author: GO Falade

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM141

Topics: Tourism, tourism products, tourism services, tourists, Tourist Destination, tours, interest, Egyptian Civilization, Persian empire

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology