Ancillary Services Management Books
Author: Okoh Johnson Ifeanyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN305
Topics: Banking Regulation, Central Bank of Nigeria, Nigerian Deposit Insurance Corporation, Financial Services Regulations Coordinating Committee, Corporate Governance
Micro and Small Business Financing
Author: Ezu Gideon
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN737
Topics: Micro Finance Banking, Small Business Financing, Micro Business Financing, National Micro Finance Policy, Sources of Finance, Micro Finance Non-Financial Services, Government Financial Assistance, Small and Medium Enterprises
Author: Anthony Ilegbinosa Imoisi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO724
Topics: Nigerian Financial System, Financial System, Financial Assets, Financial Instruments, Financial Services, Central Bank of Nigeria, Commercial Banks, Merchant Banks, Rural Banks, Islamic Banking, Insurance Companies, Microfinance Banks, Co-operative Banking, International Financial Institutions, world bank, International Monetary Fund, African Development Bank
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Local Government Administration
Author: PAD444
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD444
Topics: Local Government Administration, Local government Reforms, Local government Systems, local government, local government System, Local Government Theories, Democratic-Participatory Theory, Efficiency-Services Theory, Resource Mobilization Theory, Local government Functions, state-local government relations
Author: GO Falade
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM141
Topics: Tourism, tourism products, tourism services, tourists, Tourist Destination, tours, interest, Egyptian Civilization, Persian empire
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
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