Business Models Books
Author: Robert Heath, Gabriel Vasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations
On Writing Well, 30th Anniversary Edition
Author: William Zinsser
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC117
Topics: writing, principles of writing, methods of writing, forms of writing, literature, business writing, Attitudes, Writing Family History, Memoir
Melvin Mencher’s news reporting and writing ,12th edition
Author: Melvin Mencher
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS724, MAC225
Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Author: Nnamdi Tobechukwu Ekeanyanwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC225
Topics: News Writing, news Reporting, News Reporter, news, Conducting Interviews, News Gathering, news Sources, Journalese, print media, story structure, news stories, Reporter’s Checklist, Broadcast Copy, Specialised Reporting, Online Reporting, Science and Technology Reporting, Reporting Sports, Political Reporting, Economy Reporting, Business Reporting, Press Laws, press freedom
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
Mass Communication Living in a Media World ,7th edition
Author: Ralph Hanson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Mass Communication, Media Business Consolidation, Globalization, written media, book, magazine, newspaper, electronic media, audio music, movies, mass production entertainment, Television Broadcast, Online Media, Strategic Communication, Advertising, Public Relations, media law, media ethics, Global Media Communication
Introduction to General Management
Author: Fred Ebunu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA814
Topics: Management Objectives, Management Skill, Management, management, Functional Authority, Staff Limitations, Delegation of Authority, Centralization of Authority, Business Structure, Span of Control, Organization Chart, staffing, Co-coordinating, Controlling, direcitng, leading, Forecasting, Planning
Decision Support for Global Enterprises
Author: Uday Kulkarni, Daniel Power, Ramesh Sharda
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies
Author: Gerald Okereke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support System, Information Systems, Online Analytic Processing, Online Transaction Processing, Business Analytics, Predictive Analytics, Spreadsheet, Executive Information System, Geographic Information System, Expert Systems, Artificial Intelligence
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