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Capital Market Books

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

Promotion

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT308

Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts

Consumer Behaviour

Author: Lawal Bello

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT824

Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Reward Management ,Revised 5th edition

Author: Michael Armstrong, Helen Murlis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Reward Management, Total Reward, Engaged Performance, Strategic Reward, Reward Policies, Psychological Contract, Motivation, Financial Rewards, Non-financial Rewards, Age Discrimination, Levels of Pay, Reward Process, Evaluation of Reward Processes, Development of Reward Processes, Assessing Job Size, Assessing Relativities, Job Analysis, Role Analysis, Job Evaluation, Scheme Design, scheme Operation, Market Rate Surveys, Reward Research, Grade and Pay Structures, Grade and Pay Structure Design, Performance Management, Contingent Pay, Pay Progression, Rewarding Performance, Rewarding Competence, Rewarding Contribution, Individual Contingent Pay, Bonus Schemes, Executive Annual Incentive Schemes, Team Rewards, gainsharing, Profit Sharing, Recognition Schemes, Shop-floor Incentive, Salesforce Incentive Schemes, Cash Payments, Allowances, Employee Benefits, Employee Pensions, Pensions, Boardroom Pay, International Remuneration, Mergers, Acquisitions, Managing Reward Processes, Reward Management Procedures, Reward Management Processes, Reward Management Questions

Introduction to Man-Environment Interaction

Author: SI Okafor

School: University of Ibadan

Department: Science and Technology

Course Code: GEO231

Topics: Man-Environment Interaction, Spatial Organization, Spatial Pattern, Spatial Process, Man's Spatial Behaviour, culture, population, rural settlements, agricultural land use, rural market system, urban settlements, industrial activities, transportation systems, spatial diffusion

Nursing Leadership and Management

Author: Rebecca Jones

School: University of Ibadan

Department: Medical, Pharmaceutical and Health science

Course Code: NSG411

Topics: Nursing Leadership, nursing Management, Leadership, Followership, Management Theory, Regulating Nursing, Economic Influences, Organizational Communication, Informatics, Critical Thinking, Decision Making, Problem Solving, Nurses Leading, Building Teams, Power, Politics, Policy, Planning, Marketing, Managing Quality, Patient Safety, Budgeting, Staffing, Scheduling, Maximizing Employee Performance, Cultural Diversity, Constructive Conflict Management, Career Development, delegation

Working Knowledge

Author: Thomas Davenport, Laurence Prusak

School: University of Ibadan

Department: Education

Course Code: LIS212

Topics: Working Knowledge, Knowledge Markets, Knowledge generation, Knowledge codification, Knowledge coordination, Knowledge transfer, Knowledge roles, Knowledge skills, Knowledge management

Introductory Economics ,4th edition

Author: Arleen Hoag, John Hoag

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO101

Topics: economic systems, price determination, demand, supply, Market Equilibrium, price elasticity, diminishing returns, cost, revenue, profit, Perfectly Competitive Supply, monopoly, imperfect competition, Unemployment, Inflation, Gross Domestic Product, price index, business cycles, level of income, consumption, investment, Macro Equilibrium, government, Keynesian Cross, Fiscal Policy, money, Monetary Tools, Economic Policy

Introduction to Development Economics

Author: EM Ajala

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: SOW104

Topics: Development Economics, Economic Systems, production, factors of production, Consumer Behaviour, Indifference Curves, Market Structures, elasticity, Economic Development, Economic Growth

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