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Introduction to Business 2

Author: Karen Collins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM204

Topics: Strategic Management, Production Management, Marketing, Business Budget

Introduction to Business 1

Author: Karen Collins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM203

Topics: Scope of Business, Foundation of Business, Business Environment, Business Ethic, Social Responsibility

Introduction to Psychology

Author: Rose Speilman, Kathryn dumper, William Jenkins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM202

Topics: Psychology Research, brain, Psychology, spinal cord, sensation, perception, Gestalt Principles of Perception, learning, Classical Conditioning, Operant Conditioning, Observational Learning, memory, Motivation, Emotion, personality, Social Psychology, Industrial Psychology, Organizational Psychology

Principles of Marketing

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Marketing Environment, Micro-marketing Environment, Macro-marketing Environment, Marketing Information, Consumer Behaviour, Market Segmentation, Segmenting Business Markets, Product Classification, Product Hierarchy, New Product Development, Product Life-Cycle Concept, Channel of Distribution., pricing, promotion, Direct Marketing, Online Marketing

Consumer behavior ,twelfth edition

Author: Leon Schiffman, Joe Wisenblit

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201

Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Introduction to business

Author: Karen Collins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM103

Topics: Economic Environment of Business, Foundation of Business, Business in Global Environment, resources, economic systems, competitive market, trade controls, mergers, acquistions, entrepreneur, business idea, business plan, product, business opportunity, purple-cow concept, product development

Principles of Management 2

Author: Caroline Aturu-Aghedo, Seddi Maimako

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM102

Topics: Organizational Structure, Manager, Organizational Change, Innovation, Organizational Culture, planning, controlling, control, communication, directing, leading, human resources planning, leadership, organisational climate

Principles of Management

Author: MM101

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM101

Topics: Organization Functions, Planning, Organization planning, mission, vision, values, goals, objectives, Corporate Social Responsibility, Strategic Management, Leading People, leadership, Decision Making

Fundamentals of Organizational Behaviour ,Fifth edition

Author: Nancy Langton, Stephen Robbins, Timothy Judge

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Organizational Behaviour, Perception, Personality, Emotions, Values, Attitudes, Motivation, Interacting Effectively, team work, Communication, Conflict, Negotiation, Communication Process, Effective Communication, Conflict Resolution, Organizational Vision, power politics, leadership, Decision Making, Creativity, Ethics, Organizational Culture, Change

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