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Author: Ibrahim Danjuma, Shana Calaway, Dale hoffman, David Lippman
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM208
Topics: functions, set theory, matrix, Matrices, Linear Programming, Probability, Integral Calculus, Finance, simple interest, compound interest, annuity
Author: Sufian Jelili, DI Mailafia
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM206
Topics: Descriptive Statistics, Inferential Statistics, Test of Hypothesis, Chi-Square Test, Confidential Interval, Linear Regression, Correlation Theory, Forecasting, Time Series, Forecast Assumption
Author: Kadiri Kayode, Sufian Jelili, Irwin Richard
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM205
Topics: Statistics, Descriptive Statistics, Probability, Discrete Random Variables, Continuous Random Variables, Central Limit Theorem, Estimation Theory
Author: Karen Collins
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM204
Topics: Strategic Management, Production Management, Marketing, Business Budget
Author: Karen Collins
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM203
Topics: Scope of Business, Foundation of Business, Business Environment, Business Ethic, Social Responsibility
Author: Rose Speilman, Kathryn dumper, William Jenkins
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM202
Topics: Psychology Research, brain, Psychology, spinal cord, sensation, perception, Gestalt Principles of Perception, learning, Classical Conditioning, Operant Conditioning, Observational Learning, memory, Motivation, Emotion, personality, Social Psychology, Industrial Psychology, Organizational Psychology
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Marketing Environment, Micro-marketing Environment, Macro-marketing Environment, Marketing Information, Consumer Behaviour, Market Segmentation, Segmenting Business Markets, Product Classification, Product Hierarchy, New Product Development, Product Life-Cycle Concept, Channel of Distribution., pricing, promotion, Direct Marketing, Online Marketing
Consumer behavior ,twelfth edition
Author: Leon Schiffman, Joe Wisenblit
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Author: Karen Collins
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM103
Topics: Economic Environment of Business, Foundation of Business, Business in Global Environment, resources, economic systems, competitive market, trade controls, mergers, acquistions, entrepreneur, business idea, business plan, product, business opportunity, purple-cow concept, product development
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