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Handbook on Decision Support Systems 2 Variations

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Introduction to Administrative Practices and Procedures

Author: Ibeme Nwamaka

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD412

Topics: Administrative Practices, Administrative Procedures, communication skills, drafting, minuting, memo writing, official letter writing, report writing, speech writing, government business, report writing

Introduction to Programming

Author: Yetunde Folajimi

School: University of Ibadan

Department: Science and Technology

Course Code: CSC103

Topics: Programming, computer programming, computer languages, programming process, compilation, coding, debugging, syntax, Programming languages, low-Programming languages, high-Programming languages, Modular Programming Languages, Structured Programming Language, Business Oriented Language, Object oriented programming language, Visual Programming Languages, Algorithm, Problem-Solving, Problem Solving Process, Algorithmic Problem Solving, Pseudo-Codes, Pseudocode, Flowcharts, Flowchart Symbols, Flowcharting, Programming Environment, flowchart, Variables, Reserved Words, operators, Data Types, functions, Data Type, Numbers Manipulation, character manipulation, String Manipulation, Decision-Making, Loops, Conditional Statements, arrays, Computer Files, file input, file output, File Operation Modes

The Blackwell Companion to Philosophy ,2nd edition

Author: Nicholas Bunnin, Eric Tsui-James

School: University of Ibadan

Department: Arts and Humanities

Course Code: PHI101

Topics: Philosophy, epistemology, metaphysics, language, logic, mind, ethics, aesthetics, political philosophy, social philosophy, applied ethics, Bioethics, Genethics, Medical Ethics, Environmental Ethics, Business Ethics, Ancient Greek Philosophy, History of Philosophy

Elements of a Philosophy of Management and Organization

Author: Peter Koslowski

School: University of Ibadan

Department: Arts and Humanities

Course Code: PHI312

Topics: Philosophy of Management, Organization Theory, Organizational Practice, Critical Realism, Organization Theory, Methodology, Epistemological Issues, business ethics, bussiness engagement, Brand Management

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