Business Models Books
Handbook on Decision Support Systems 2 Variations
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Introduction to Administrative Practices and Procedures
Author: Ibeme Nwamaka
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD412
Topics: Administrative Practices, Administrative Procedures, communication skills, drafting, minuting, memo writing, official letter writing, report writing, speech writing, government business, report writing
Author: Yetunde Folajimi
School: University of Ibadan
Department: Science and Technology
Course Code: CSC103
Topics: Programming, computer programming, computer languages, programming process, compilation, coding, debugging, syntax, Programming languages, low-Programming languages, high-Programming languages, Modular Programming Languages, Structured Programming Language, Business Oriented Language, Object oriented programming language, Visual Programming Languages, Algorithm, Problem-Solving, Problem Solving Process, Algorithmic Problem Solving, Pseudo-Codes, Pseudocode, Flowcharts, Flowchart Symbols, Flowcharting, Programming Environment, flowchart, Variables, Reserved Words, operators, Data Types, functions, Data Type, Numbers Manipulation, character manipulation, String Manipulation, Decision-Making, Loops, Conditional Statements, arrays, Computer Files, file input, file output, File Operation Modes
The Blackwell Companion to Philosophy ,2nd edition
Author: Nicholas Bunnin, Eric Tsui-James
School: University of Ibadan
Department: Arts and Humanities
Course Code: PHI101
Topics: Philosophy, epistemology, metaphysics, language, logic, mind, ethics, aesthetics, political philosophy, social philosophy, applied ethics, Bioethics, Genethics, Medical Ethics, Environmental Ethics, Business Ethics, Ancient Greek Philosophy, History of Philosophy
Elements of a Philosophy of Management and Organization
Author: Peter Koslowski
School: University of Ibadan
Department: Arts and Humanities
Course Code: PHI312
Topics: Philosophy of Management, Organization Theory, Organizational Practice, Critical Realism, Organization Theory, Methodology, Epistemological Issues, business ethics, bussiness engagement, Brand Management
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