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Business Association Books

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Business communication today ,14th edition

Author: Courtland Bovée, John Thill

School: Federal University of Agriculture, Abeokuta

Department: Administration, Social and Management science

Course Code: BAM215

Topics: Business communication, professional communication, collaboration, interpersonal communication, business etiquette, communication challenges, business messages, digital media, social media, visual media, brief messages, writing negative messages, writing positive messages, reports, proposals, writing persuasive messages, finding information, evaluating information, planning reports, planing proposals, business presentations, employment messages

Agricultural Business Management

Author: Emem Bassey Inyang

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM509

Topics: Agricultural Business Management, agribusiness, agribusiness management, Farm Management Decision, Agricultural Business Organization, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Nigerian Agricultural Development Programmes, taxation, Agricultural Processing, marketing, Marketing strategy, Organizational management, Organizational leadership

Global Business Today ,11th edition

Author: Charles Hill, Tomas Hult

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM410

Topics: Ethics, corporate Social Responsibility, Sustainability, Global Trade, Investment Environment, International Trade Theory, Government Policy, International Trade, Foreign Direct Investment, Regional Economic Integration, Global Monetary System, Foreign Exchange Market, International Monetary System, International Business, Developed Markets, Emerging Markets, International Business Functions, Exporting, Importing, Countertrade, Global Production, Supply Chain Management, Global Marketing, Business Analytics, Global Human Resource Management

Business Creation and Growth

Author: May Ifeoma Nwoye

School: National Open University of Nigeria

Department: General studies

Course Code: GST302

Topics: Business Planning Process, Value Creation, Opportunity Search, Opportunity Identification, Opportunity, Mergers, Acquisition, Sources of Funds, Marketing, Marketing Mix, Modern Marketing Tools, Small Business Marketing, Big Business Marketing, Ethics, Social Responsibility

International Business Management

Author: HD Koce, CAROLINE ATURU-AGHEDO

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS835

Topics: International Business Management, International Trade, International Business Environment, International Organisation, International Business Research, International Marketing, Human Resources Management, International Accounting, International Taxation, International Services, Product Policy Decision

Business ethics concepts and cases ,7th edition

Author: Manuel Velasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics

Business Ethics

Author: Alex Olusemore Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Moral Development, Reasoning, Business Ethics, Ethics, Justice, Business, Business System, Environmentalism, Ethics of Job Discrimination, Corporations, Corporate Governance, Board of Directors, Investment Banks, Securities Analysis, Creditors, Credit Procedures, Activities of Shareholders, Corporate Takeovers, Merger, Acquisitions, Corporate Social Responsibilities

Business Forecasting

Author: LAWAL Kamaldeen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT330

Topics: Business Forecasting, business forecasts, Forecasting-External Factors, Forecasting Demand for New Products, Forecasting Demand, Good Forecasting Method, business forecasting limitations, forecasting system, Market Demand Forecasting, Assumptions of Forecasting, Quantitative Forecasting Methods, Qualitative Forecasting Approaches, Methods of Forecasting, Time Series Forecasting Method, Moving Average Method, Simple Moving Average Method, Exponential Smoothing, Weighted Moving Average, trend lines, Least-squares method, Monitoring Forecast, Controlling Forecast, Profit Forecasting, Material Forecasting

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