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Cultural Biaes Books

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

The Oxford Handbook of Criminology ,5th edition

Author: Mike Maguire, Rod Morgan, Robert Reiner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS461

Topics: Criminology, Sociological Criminology, Crime, Control, space, Radical Criminology, Functionalist Criminology, criminological psychology, Psychology and Criminology, cultural criminology, Criminology and Culture, Comparing criminal justice, Legal constructions of crime, Criminal statistics, construction of crime, Mediated mayhem, DIMENSIONS OF CRIME, Casino capital’s crimes, gender and crime, Victims, criminal process, restorative justice, Mentally disordered off enders, Developing socio-spatial criminology, Youth crime, developmental criminology, life-course criminology, FORMS OF CRIME, Violent crime, serious crimes for gain, White-collar crime, corporate crime, Terrorism, counter-terrorism, Drugs, alcohol, crime, State crime, REACTIONS TO CRIME, Crime prevention, community safety, Policing, police, Sentencing, Prison life, penal power, prison effects, Community penalties, probation, offender management, Offender treatment, Offender rehabilitation

Introduction to Entrepreneurship

Author: Andrew Tafamel, Julius Paul Eyanuku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Entrepreneurship, Corporate Innovation, Discovering Business Opportunities, Feasibility Analysis, Business Plan, Financing the Start Up Enterprise, Entrepreneurial Financing, Environmental Analysis, Cultural Environment

The Nigerian Entrepreneurial Environment

Author: Patrick Okonji, Julius Paul Eyanuku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT102

Topics: Nigerian Entrepreneurial Environment, internal Business Environment, Business Environment, Task Environment, Political Environment, Legal Environment, Economic Environment, Technological Environment, Demographic Environment, Cultural Environment, Environmental Scanning, business ownership, Sole Proprietorship, Partnership, Co-operative Society, company

International Business 2

Author: Adegbola Eunice Abimbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT430

Topics: International Business, counter trade, international trade framework, global regulation of services, central bank, commercial bank, commercial banking, commercial banks credit creation, economic integration, international logistics, supply chain management, supply chain business process integration, global supply chain management, human resources management, Culture shock, Human resource policies, international culture, culture, transfer pricing, cultural analysis

China in World Politics

Author: Taiye Makanjuola Shuaibu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR491

Topics: Political reforms, Social change, Cultural revolution, China- Taiwan Relations, South China Sea, East China Sea, Foreign Investment

Media and Society

Author: Andrew Asan Ate

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS713, JLS813, MAC212, MAC224

Topics: Communication Process, Means of Communication, mass media, Media Ownership, media Control, Nigerian Press Council, Nigerian Social Structure, Social Change, Cultural Imperialism, Media Dependency, media social effects

McQuail's Mass Communication Theory ,6th edition

Author: Denis McQuail

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS845, MAC113

Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication

Sociology of Mass Communication

Author: John Babatunde Aremu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC416

Topics: Mass Communication sociology, Socialisation, Mass Media, Media Ownership, Media Industry, press freedom, press censorship, Cultural Imperialism, Media Independence, Globalisation

Environment of Business

Author: Atuman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business environment, task environment, internal environment, Environmental Scanning, legal environment, cultural environment, political environment, economic environment, external Business environment, international Business environment, International Business, global economy, Ethical Decision Making, Managing Ethical Behavior, Value Systems, Organizational Language

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