Diagnostic Strategy Books
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
Grubers complete GRE guide,4th edition
Author: Gary gruber
School: International Exams
Department:
Course Code: GRE
Topics: STRATEGY DIAGNOSTIC TEST FOR THE GRE, VOCABULARY BUILDING, analytical writing, PRACTICE TESTS
John Murtagh’s General Practice ,seventh edition
Author: John Murtagh, Jill Rosenblatt, Clare Murtagh, Justin Coleman
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: FAMILY MEDICINE500
Topics: Consulting skills, family, Counselling skills, Communication skills, difficult patients, angry patients, demanding patients, Health promotion, patient education, elderly patient, Palliative care, pain, Research-based medicine, evidence-based medicine, Travel medicine, tropical medicine, Genetic conditions, diagnostic strategy, depression, Diabetes mellitus, drug problems, alcohol problems, anaemia, endocrine disorders, metabolic disorders, spinal dysfunction, Urinary tract infection, Malignant disease, viral infection, protozoal infection, bacterial infection, chronic kidney failure, Neurological dilemmas, Connective tissue disease, systemic vasculitides, Abdominal pain, arthritis, anorectal disorders, thoroaic disorders, low back pain, bruising, bleeding, chest pain, constipation, deafness, hearing loss, Diarrhoea, cough, disturbed patient, dizziness, vertigo, dyspepsia, indigestion, dysphagia, dyspnoea, painful ear, red eye, fever, Haematemesis, faints, funny turns, melaena, headache, hoarseness, jaundice, nasal disorders, nausea, vomiting, Asthma
Concepts of Prevention and Control of disease
Author: HA Ameen
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: EPIDEMIOLOGY AND COMMUNITY HEALTH500
Topics: Leavell’s Levels of Prevention, prevention, Primordial prevention, Health promotion, Population strategy, High -risk strategy, Secondary prevention, diagnosis, treatment, Tertiary prevention, Disability limitation, Impairment, disability, Handicap, Rehabilitation, Control, Disease Elimination, Disease Eradication, Surveillance, infectious disease, Communicable disease, non communicable disease
Author: IT Oladele
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM403
Topics: Business Startegy, Business Policy, Environmental Analysis, Company Strategy, Strategy Implementation, Strategic Management, Financial Policy
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Author: Robert Pindyck, Daniel Rubinfeld
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics
Financial Management ,11th edition
Author: IM Pandey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN209
Topics: Finance Function, Financial Manager’s Role, Financial Goal, Profit Maximization, Wealth Maximization, value, future value, present value, capital recovery, Multi-period Compounding, Two-Stage Growth, bond, shares, risk, return, portfolio theory, assets pricing models, Portfolio Return, Fama-French Three-factor Model, Arbitrage Pricing Theory, Capital Asset Pricing Model, Beta Estimation, Capital Budgeting Decisions, Cost of Capital, cash flow, Investment Decisions, Investment Timing, risk analysis, capital budgeting, real options, investment strategy, Financial Leverage, operating leverage, capital structure, valuation, financing, dividend theory, Dividend policy, capital market efficiency, long-term finance, shares, debentures, term loans, Convertible Debentures, Warrants, asset-based financing, lease, hire purchase, project financing, venture capital financing, financial statements, FINANCIAL STATEMENT ANALYSIS, Financial Planning, Financial strategy, Working Capital, Inventory Management, Cash Management, Working Capital finance, Corporate Restructuring, mergers, Acquisitions, INTERNATIONAL FINANCIAL MANAGEMENT, shareholder value, corporate governance
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