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Diagnostic Strategy Books

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Fundamentals of Business Marketing Research

Author: David Reid, Richard Plank

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy

Grubers complete GRE guide,4th edition

Author: Gary gruber

School: International Exams

Department:

Course Code: GRE

Topics: STRATEGY DIAGNOSTIC TEST FOR THE GRE, VOCABULARY BUILDING, analytical writing, PRACTICE TESTS

John Murtagh’s General Practice ,seventh edition

Author: John Murtagh, Jill Rosenblatt, Clare Murtagh, Justin Coleman

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: FAMILY MEDICINE500

Topics: Consulting skills, family, Counselling skills, Communication skills, difficult patients, angry patients, demanding patients, Health promotion, patient education, elderly patient, Palliative care, pain, Research-based medicine, evidence-based medicine, Travel medicine, tropical medicine, Genetic conditions, diagnostic strategy, depression, Diabetes mellitus, drug problems, alcohol problems, anaemia, endocrine disorders, metabolic disorders, spinal dysfunction, Urinary tract infection, Malignant disease, viral infection, protozoal infection, bacterial infection, chronic kidney failure, Neurological dilemmas, Connective tissue disease, systemic vasculitides, Abdominal pain, arthritis, anorectal disorders, thoroaic disorders, low back pain, bruising, bleeding, chest pain, constipation, deafness, hearing loss, Diarrhoea, cough, disturbed patient, dizziness, vertigo, dyspepsia, indigestion, dysphagia, dyspnoea, painful ear, red eye, fever, Haematemesis, faints, funny turns, melaena, headache, hoarseness, jaundice, nasal disorders, nausea, vomiting, Asthma

Concepts of Prevention and Control of disease

Author: HA Ameen

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: EPIDEMIOLOGY AND COMMUNITY HEALTH500

Topics: Leavell’s Levels of Prevention, prevention, Primordial prevention, Health promotion, Population strategy, High -risk strategy, Secondary prevention, diagnosis, treatment, Tertiary prevention, Disability limitation, Impairment, disability, Handicap, Rehabilitation, Control, Disease Elimination, Disease Eradication, Surveillance, infectious disease, Communicable disease, non communicable disease

Business Policy 1

Author: IT Oladele

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM403

Topics: Business Startegy, Business Policy, Environmental Analysis, Company Strategy, Strategy Implementation, Strategic Management, Financial Policy

Essentials of Marketing 13th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM311

Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing

Microeconomics

Author: Robert Pindyck, Daniel Rubinfeld

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics

Financial Management ,11th edition

Author: IM Pandey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN209

Topics: Finance Function, Financial Manager’s Role, Financial Goal, Profit Maximization, Wealth Maximization, value, future value, present value, capital recovery, Multi-period Compounding, Two-Stage Growth, bond, shares, risk, return, portfolio theory, assets pricing models, Portfolio Return, Fama-French Three-factor Model, Arbitrage Pricing Theory, Capital Asset Pricing Model, Beta Estimation, Capital Budgeting Decisions, Cost of Capital, cash flow, Investment Decisions, Investment Timing, risk analysis, capital budgeting, real options, investment strategy, Financial Leverage, operating leverage, capital structure, valuation, financing, dividend theory, Dividend policy, capital market efficiency, long-term finance, shares, debentures, term loans, Convertible Debentures, Warrants, asset-based financing, lease, hire purchase, project financing, venture capital financing, financial statements, FINANCIAL STATEMENT ANALYSIS, Financial Planning, Financial strategy, Working Capital, Inventory Management, Cash Management, Working Capital finance, Corporate Restructuring, mergers, Acquisitions, INTERNATIONAL FINANCIAL MANAGEMENT, shareholder value, corporate governance

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Administration, Social and Management science

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Science and Technology