Planning Research Study Books
Project Analysis and Implementation
Author: Kadiri Kayode, Eyanuku Julius
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS756, PAD756
Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
Author: Stowell Israel-Cookey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT833
Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Development administration theory
Author: AA Anyaebe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA807, PAD807
Topics: Development administration theory, Development Administration, Underdevelopment, growth, Development Planning, Public Enterprise
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Human Resource Management ,10th edition
Author: Lloyd Byars, Leslie Rue
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855
Topics: Human Resource Management, HUMAN RESOURCE FUNCTIONS, HUMAN RESOURCE MANAGER, ORGANIZATIONAL PERFORMANCE, HUMAN RESOURCE PROGRAMS, Acquiring Human Resources, Human Resource Planning, Recruiting Employees, Selecting Employees, Training Employees, Developing Employees, Orientation, Employee Training, Management, Organizational Development, Career Development, Performance Management Systems, Compensating Human Resources, Organizational Reward System, Base Wage, Salary Systems, Incentive Pay Systems, Employee Benefits, Employee Well Being, Labor Relations, Employee Safety, Employee Health, Employee Relations, Union Organizing Campaigns, Collective Bargaining, Labor Unions
Author: Omolawale Samuel Ayodeji
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: SOC358
Topics: Human Resource Management, Human Resource Policy, Human Resource Planning, Recruitment, Selection, Placement, Human Resource Development, Industrial Relations, Performance Appraisal, Staff Motivation, Motivation
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