Ethiopia Public Health Training Initiative Books
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Development administration theory
Author: AA Anyaebe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA807, PAD807
Topics: Development administration theory, Development Administration, Underdevelopment, growth, Development Planning, Public Enterprise
Author: Samson Osoba
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA856
Topics: Urban and Regional Planning, Nigerian State, Demography of Nigeria, Public Administration, Urbanization, Rural-Urban Migration, Community Development, Urban Development, Leadership, Leadership styles, Performance Management, motivation, Urban Systems, Emergency Management
Author: Ibrahim Adamu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD712
Topics: Administrative Theory, Administration, Management Theory, Scientific Management Theory, Scientific Management, Classical Administrative Theory, Hawthorn Experiment, Relations Theory, Decision Making Theory, Organisational Conflict, Behaviourism, Motivation, Motivation Theories, Management by Objectives, New Public Management
Peace and conflict studies lecture note book
Author: University of Nigeria Press Limited
School: University of Nigeria, Nsukka
Department: General studies
Course Code: GSP201
Topics: Peace studies, conflict studies, Economic Systems, economics, Theory of Production, Theory of Demand, Theory of supply, geography, human society, Environmental Security, conflict, peace, politcal science, contemporary society, Psychology, politics, Public Administration, religion, social work, social problems, sociology, anthropology, social sciences, sociology
Social perspectives to peace and conflict studies ,Volume 1
Author: Peter-Jazzy Ezeh, Chukwuemeka chukwu
School: University of Nigeria, Nsukka
Department: General studies
Course Code: GSP201
Topics: sociology, anthropology, religion, geography, human society, political science, psychology, economics, public adminstration, mass communicatiton, social work, social problems, gender empowerment, social problems, governance, political participation, globalization, african institutions
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology