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Ethiopia Public Health Training Initiative Books

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Development administration theory

Author: AA Anyaebe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA807, PAD807

Topics: Development administration theory, Development Administration, Underdevelopment, growth, Development Planning, Public Enterprise

Urban and Regional Planning

Author: Samson Osoba

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA856

Topics: Urban and Regional Planning, Nigerian State, Demography of Nigeria, Public Administration, Urbanization, Rural-Urban Migration, Community Development, Urban Development, Leadership, Leadership styles, Performance Management, motivation, Urban Systems, Emergency Management

Administrative Theory

Author: Ibrahim Adamu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD712

Topics: Administrative Theory, Administration, Management Theory, Scientific Management Theory, Scientific Management, Classical Administrative Theory, Hawthorn Experiment, Relations Theory, Decision Making Theory, Organisational Conflict, Behaviourism, Motivation, Motivation Theories, Management by Objectives, New Public Management

Peace and conflict studies lecture note book

Author: University of Nigeria Press Limited

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP201

Topics: Peace studies, conflict studies, Economic Systems, economics, Theory of Production, Theory of Demand, Theory of supply, geography, human society, Environmental Security, conflict, peace, politcal science, contemporary society, Psychology, politics, Public Administration, religion, social work, social problems, sociology, anthropology, social sciences, sociology

Social perspectives to peace and conflict studies ,Volume 1

Author: Peter-Jazzy Ezeh, Chukwuemeka chukwu

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP201

Topics: sociology, anthropology, religion, geography, human society, political science, psychology, economics, public adminstration, mass communicatiton, social work, social problems, gender empowerment, social problems, governance, political participation, globalization, african institutions

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