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Commercial Banking Books

The Economics of Development and Planning ,40th edition

Author: ML Jhingan

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC403

Topics: Economic Growth, Income Distribution, Sustainable Development, Underdeveloped Country, Chenery’s Patterns of Structural Change, Modern Economic Growth, Adam Smith’s Theory, Ricardian Theory, e Malthusian Theory, Mill’s Theory, Classical Theory, Marxian Theory, Schumpeterian Theory, Keynesian Theory, Marx’ Stages of Growth, Rostow’s Stages of Economic Growth, Gerchenkron’s Great Spurt Theory, Nurkse’s Theory of Disguished Unemployment, Lewis Theory, Fei-Ranis Theory, growth model, capital accumulation, Harrod-Domar Model, Kaldor Model of Distribution, Steady State Growth, von Neumann Growth Model, Uzawa Two-Sector Growth Model, Kaldor’s Model of Growth, e Solow Model of Long-Run Growth, Growth Accounting, Endogenous Growth Theory, Fel’dman Model, Mahalanobis Model, Capital Formation, Monetary Policy, Fiscal Policy, Deicit Financing, Human Capital Formation, Entrepreneurship, Foreign Trade, New International Economic order, Commercial Policy, Foreign Capital, Two-Gap Model, Private Foreign Investment, Multinationals, Millennium Development Goals, Economic Integration, Economic Planning, Shadow Prices, Project Evaluation, Cost-Benefit Analysis, Input-Output Analysis, Linear Programming, Capital-Output Ratio, Price Mechanism

Nigerian Economy in Perspective 2

Author: Ayanwale Abiodun Olayinka Samsideen

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: DES216, ECO247

Topics: Nigerian Economy, Communication Subsector, Infrastructural Sector, Service Sector, Public Utility Subsectors, Transport Subsector, Finance Subsector, Private Sector, Public Sector, Privatisation, Commercialisation, Economic Plans, Economic Policies

History of Economic Thought

Author: OBAKA Inabo Abel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO324

Topics: Economic Thought, Ancient Economic Thought, Medieval Economic Thought, Mercantilism, Pre-classical Economists, Physiocrats, Commercial Capitalism, Marxian Economic Theories, Marginalist School, Monetary School of Economic Thought, Mathematical School of Economic Thought, Welfare Economics, Theories of Growth, Theories of Development

Traffic Planning and Engineering ,2nd edition

Author: FD Hobbs

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS342

Topics: Traffic Planning, Traffic Engineering, Traffic Studies, Traffic Surveys, Traffic Analysis, Transportation Surveys, Travel Surveys, Parking, Commercial Vehicle Survey, Public Transport SurveymTaxi Cab Survey, Travel Data, Transport Models, Trip Generation, Trip Rate Data Banks, Trip Distribution, Traffic Assignment, Parking Surveys, Street Parking, Off-street Parking, Traffic Management, Environmental Management, Public Transport, Freight Interchanges, Road User, Vehicle Warning, Road Alignment, Vehicle Performance, Traffic Stream, Traffic Capacity, Traffic Flow Relationships, Overtaking, Vehicle Movements, Vehicle Maneuvers, Traffic Control Systems, Cycle Time Choice, Vehicle Actuated Signals, Bus Signals, Coordinated Signal Systems, Area Traffic Control, Wide Area Control, Traffic Signal Equipment, Street Lighting, Traffic Signs, Carriageway Markings, Street Lighting Sources

Macro-Economic Theory 1

Author: BAKARE-AREMU Tunde Abubakar

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO341, ECO718

Topics: MacroEconomic Theory, Macroeconomics, Macroeconomic Analysis, Macro Statics, Macro Dynamics, Comparative Statics.Consumption, Saving, Investment, National Income Models, Multiplier, Inflationary Gap, Deflationary Gap, Money, Barter System, Commercial Bank, Money Creation, Macroeconomic Policy Framework, evolution of money, nature of money, demand of money, supply of money, Macroeconomic Policy objectives, Internal Balance, External Balance, Economic Growth, Economic Development, Growth Theories, growth

Financial Institutions

Author: SJ Babatunde, IA Obaka

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO346

Topics: Financial Institutions, Financial System, Money Market, Capital Market, Commercial Banks, Operating Bank Account, Merchant Banks, Development Banks, Microfinance Banks, Insurance Companies, Central Banks, International Financial Institutions, International Monetary Fund, African Development Bank, World Bank, World Bank Group

Issues in Mass Media in Nigeria

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC314

Topics: Print Media, Electronic Media, Nigeria Mass Media Industry, News Commercialisation, Newspaper Registration Act, National Broadcast Commission, Freedom of Information Act, Press Freedom, rural news, Citizen Journalism

The Focal Encyclopedia of Photography ,4th edition

Author: Michael Peres

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC323

Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography

Advertising Copy and Layout

Author: Agbana Olubunmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC332

Topics: Advertising Copy, Advertising Layout, Preparing Advertising Materials, Executing the Advertising Plan, developing Executing the Advertising Plan, Advertising Campaign Planning, Print Advertising, Television commercials, Media Planning, Advertising Media Objective, advertising agency

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

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