Persian Tradition Books
Project Appraisal & Evaluation
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT216, MBA840
Topics: Project Appraisal, Project Evaluation, Project Cycle, Technical Analysis of Projects, Evaluating Capacity, Production Plans, Manpower Planning, Manpower Evaluation, Demand, Market Analysis, Evaluating Market Supply, Evaluating Competition, Marketing plans, Financial Analysis of project, Cash Flow Analysis, Traditional Investment Appraisal Methods, Discounted Cash Flow Methods of Appraisal
Micro-Credit Policies and Institutions
Author: Oluwagbohunmi Ogunbona
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT201
Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects
McQuail's Mass Communication Theory ,6th edition
Author: Denis McQuail
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS845, MAC113
Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
The Use of English 2 lecture note
Author: GSP102
School: University of Nigeria, Nsukka
Department: General studies
Course Code: GSP102
Topics: Use of English, Grammar, traditional grammar, structural grammar, parts of speech, Noun, Verb, Gerund, Verbal noun, adjective, adverb, book review, preposition, sentence, grammatical concord, letter writing, argumentative essay
Historical Development of Educational Administration in Nigeria
Author: Olu Ogunsanwo
School: University of Ibadan
Department: Education
Course Code: EME103
Topics: Educational Administration, Traditional African Education, western education, Government Interest in Education, Educational Development, Political Development
Author: Igudia Osarobu Emannuel
School: University of Ibadan
Department: Education
Course Code: LIS219
Topics: Children Literature, Children Books, Oral Tradition, Nigerian Children’s Literature, Preschool Literacy Initiative, Reading Promotion Clubs
Author: Julius Kayode Apotiade
School: University of Ibadan
Department: Education
Course Code: LIS202
Topics: Knowledge Organisation, Information Materials, catalogue, Bibliographic Description, Subject Headings, Traditional Classification Schemes, Dewey decimal classification Scheme
Writing and Production Techniques for Neo-Literates
Author: Theodocia Fadeyi
School: University of Ibadan
Department: Education
Course Code: ADE205
Topics: adult learners, literacy, Neo-Literate, Traditional Literacy, Functional Literacy, Basic Literacy, Adult Learners, Literacy Education, Literacy practice, teaching reading, primer writing, Primer Development, primer Production, reader, Writing of Chapters, Evaluating Literacy Primers, Media of Literacy, Literate Environment
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