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Persian Tradition Books

Project Appraisal & Evaluation

Author: Leon Ikpe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT216, MBA840

Topics: Project Appraisal, Project Evaluation, Project Cycle, Technical Analysis of Projects, Evaluating Capacity, Production Plans, Manpower Planning, Manpower Evaluation, Demand, Market Analysis, Evaluating Market Supply, Evaluating Competition, Marketing plans, Financial Analysis of project, Cash Flow Analysis, Traditional Investment Appraisal Methods, Discounted Cash Flow Methods of Appraisal

Micro-Credit Policies and Institutions

Author: Oluwagbohunmi Ogunbona

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT201

Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects

McQuail's Mass Communication Theory ,6th edition

Author: Denis McQuail

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS845, MAC113

Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

The Use of English 2 lecture note

Author: GSP102

School: University of Nigeria, Nsukka

Department: General studies

Course Code: GSP102

Topics: Use of English, Grammar, traditional grammar, structural grammar, parts of speech, Noun, Verb, Gerund, Verbal noun, adjective, adverb, book review, preposition, sentence, grammatical concord, letter writing, argumentative essay

Historical Development of Educational Administration in Nigeria

Author: Olu Ogunsanwo

School: University of Ibadan

Department: Education

Course Code: EME103

Topics: Educational Administration, Traditional African Education, western education, Government Interest in Education, Educational Development, Political Development

Children Literature

Author: Igudia Osarobu Emannuel

School: University of Ibadan

Department: Education

Course Code: LIS219

Topics: Children Literature, Children Books, Oral Tradition, Nigerian Children’s Literature, Preschool Literacy Initiative, Reading Promotion Clubs

Organisation of Knowledge

Author: Julius Kayode Apotiade

School: University of Ibadan

Department: Education

Course Code: LIS202

Topics: Knowledge Organisation, Information Materials, catalogue, Bibliographic Description, Subject Headings, Traditional Classification Schemes, Dewey decimal classification Scheme

Writing and Production Techniques for Neo-Literates

Author: Theodocia Fadeyi

School: University of Ibadan

Department: Education

Course Code: ADE205

Topics: adult learners, literacy, Neo-Literate, Traditional Literacy, Functional Literacy, Basic Literacy, Adult Learners, Literacy Education, Literacy practice, teaching reading, primer writing, Primer Development, primer Production, reader, Writing of Chapters, Evaluating Literacy Primers, Media of Literacy, Literate Environment

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