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Protein–Peptide Building Blocks Books

Essentials of Contemporary Management ,8th edition

Author: Gareth Jones, Jennifer George

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Management Process, Management, managers, Values, Attitudes, Emotions, Culture, Managing Ethics, Managing Diversity, Managing in the Global Environment, Decision Making, Learning, Creativity, Entrepreneurship, planning, strategy, competitive advantage, Designing Organizational Structure, organizing, Control, Change, Entrepreneurship, Motivation, leading individual, leading groups, Leaders, Leadership, Effective Team Management, Building Human Resources, Managing Human Resources, Effective Communication, Information technology Management, Operations Management, Managing Vital Operations, Managing Vital Processes

Essentials of Entrepreneurship and Small Business Management, Global Edition

Author: Norman Scarborough, Jeffrey Cornwall

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team

Entrepreneurship and Change Management

Author: John Aliu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT204

Topics: Entrepreneurship, Change Management, Business Expansion, Corporate outlook in Nigeria, effective change, Transformational leadership, organizational effectiveness, Teamwork, Team Building, Quality Gurus, Quality Improvement, Management of change, Resistance to Change, Business Plan, Business Growth

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Basic Financial Literacy

Author: Sheu Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT207, BFN203

Topics: Financial Literacy, Venture Creation, investment, investing wisely, diversification, capital market, Investment Portfolio, debt, Venture Capital, creating wealth, Intellectual Property, Royalties, Financial Market Instruments, Capital Gains, Continuous Cash Flows, Building Personal Cash Flows, savings, Personal Financial Planning, Savings Account, Contingency Fund, Insurance, Risk Hedging

The mind of the strategist the art of Japanese business

Author: Kenichi Ohmae

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR322

Topics: Japanese business, Routes to Strategic Advantage, Pursuing Aggressive Initiatives, Strategic Vision, Strategic Triangle, Customer-Based Strategies, Corporate-Based Strategies, Competitor-Based Strategies, Corporate Strategy, Building Successful Strategies, Modern Strategic Realities, Strategic Realities

Religion, Ethnicity and Nationalism in International Politics

Author: Mike Omilusi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR361

Topics: Religion, Ethnicity, Nationalism, International Politics, Nation-Building, Globalization

The Rational Design of International Institutions (International Organization)

Author: Barbara Koremenos, Charles Lipson, Duncan Snidal

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR422

Topics: international Institutions, International Organization, Trust Building, Trust Breaking, International Trade Institutions, Global Economy, Multilateralizing Trade, Multilateralizing Trade, Prisoners of War Treaties

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

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