Strategy Formulation Books
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
Technology ventures ,4th edition
Author: Thomas Byers, Richard Dorf, Andrew Nelson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT415
Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT104
Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Author: Prasanna Chandra
School: Alex Ekwueme Federal University, Ndufu-Alike
Department: Administration, Social and Management science
Course Code: ECO316
Topics: Project evaluation, capital investments, capital budgeting, decision making, project analysis, strategy, resource allocation, portfolio strategy, business level strategies, strategic planning capital budgeting, corporate appraisal, market surveyor, demand analysis, marketing plan, technical analysis, product mix, plant capacity, financial estimates, cost of production, profitability projections, projected cash flow statement, projected balance sheet, multi-year projections, time value of money, investment criteria, Net present value, benefit cost ratio, profitability index, payback period, project cash flows, cash flow illustrations, cost of capital, cost of debt, cost of equity, weighted average cost of capital, weighted marginal cost of capital, flotation cost, project risk analysis, sensitivity analysis, scenario analysis, break-even analysis, Hiller model, simulation analysis, decision tree analysis, managing risk, portfolio theory, capital budgeting, optimal timing, inflation, social cost benefit analysis, income distribution impact, linear programming model, integer linear programming model, goal programming model, managerial intuition, managerial judgement, reverse financial engineering, group process, capital structure, equity capital preference capital, debentures, term loans, project financing structure, financial closure, financial institutions, venture capital, private equity, infrastructure projects, public-private partnership, corporate governance, project management, project planning, project control project risk, time estimation, PERT Model, CPM Model, network cost system, project review, abandonment analysis, agency problem
Author: Glenn Hubbard, Anthony Patrick O'Brien
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes
Teaching and Researching Translation, 2nd edition
Author: Basil Hatim
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ARA383
Topics: Teaching Translation, Researching Translation, translation studies, applied linguistics, translation analyst, reflective practice, Bridging cultural and linguistic differences, pragmatics, translator invisibility, gendered translation, metatext, literary, Polysystem theory, Manipulationists, translation purpose, Translation strategy dichotomies assessed, Translation strategy, relevance theory, text procesning, genre, genre norms, discourse practices, literal translation
Optimization of Chemical Process
Author: THOMAS EDGAR, DAVID HIMMELBLAU, Leon Lasdon
School: University of Uyo
Department: Engineering
Course Code: CHE515
Topics: PROBLEM FORMULATION, OPTIMIZATION THEORY, OPTIMIZATION METHODS, APPLICATIONS OF OPTIMIZATION, HEAT TRANSFER, ENERGY CONSERVATION, SEPARATION PROCESSES, FLUID FLOW SYSTEMS, CHEMICAL REACTOR DESIGN, CHEMICAL REACTOR OPERATION, INTEGRATED PLANNING SCHEDULING, OPTIMIZATION OF UNCONSTRAINED FUNCTIONS, UNCONSTRAINED MULTIVARIABLE OPTIMIZATION, LINEAR PROGRAMMING, NONLINEAR PROGRAMMING, MIXED-INTEGER PROGRAMMING, GLOBAL OPTIMIZATION
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