Books

Search Books...

Competitive Strategy Books

Strategic Management

Author: Caroline Aturu-Aghedo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT329

Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation

Contemporary Strategic Studies

Author: Terhemba Nom Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR322

Topics: Strategic Studies, Strategy Formulation, strategy, Operational Research, game theory, conflict, conflict resolution, war, peace, deterrence, strategic planning, foreign policy analysis

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Retail Management

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT104

Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Microeconomics, 7th edition

Author: Glenn Hubbard, Anthony Patrick O'Brien

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO111

Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes

Projects, 9th edition

Author: Prasanna Chandra

School: Alex Ekwueme Federal University, Ndufu-Alike

Department: Administration, Social and Management science

Course Code: ECO316

Topics: Project evaluation, capital investments, capital budgeting, decision making, project analysis, strategy, resource allocation, portfolio strategy, business level strategies, strategic planning capital budgeting, corporate appraisal, market surveyor, demand analysis, marketing plan, technical analysis, product mix, plant capacity, financial estimates, cost of production, profitability projections, projected cash flow statement, projected balance sheet, multi-year projections, time value of money, investment criteria, Net present value, benefit cost ratio, profitability index, payback period, project cash flows, cash flow illustrations, cost of capital, cost of debt, cost of equity, weighted average cost of capital, weighted marginal cost of capital, flotation cost, project risk analysis, sensitivity analysis, scenario analysis, break-even analysis, Hiller model, simulation analysis, decision tree analysis, managing risk, portfolio theory, capital budgeting, optimal timing, inflation, social cost benefit analysis, income distribution impact, linear programming model, integer linear programming model, goal programming model, managerial intuition, managerial judgement, reverse financial engineering, group process, capital structure, equity capital preference capital, debentures, term loans, project financing structure, financial closure, financial institutions, venture capital, private equity, infrastructure projects, public-private partnership, corporate governance, project management, project planning, project control project risk, time estimation, PERT Model, CPM Model, network cost system, project review, abandonment analysis, agency problem

Teaching and Researching Translation, 2nd edition

Author: Basil Hatim

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ARA383

Topics: Teaching Translation, Researching Translation, translation studies, applied linguistics, translation analyst, reflective practice, Bridging cultural and linguistic differences, pragmatics, translator invisibility, gendered translation, metatext, literary, Polysystem theory, Manipulationists, translation purpose, Translation strategy dichotomies assessed, Translation strategy, relevance theory, text procesning, genre, genre norms, discourse practices, literal translation

Principles of Microeconomics

Author: Martin Kolmar

School: University of Ilorin

Department: Administration, Social and Management science

Course Code: ECN201, ECN301, ECN302, ECN401, ECN402, AEF201, AEF301

Topics: first principles, trade, supply, demand, normative economics, consumer behavior, competitive markets, costs, firm behavior, game theory

The ideal drug

Author: Haas Jimoh Akanbi

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: PHARMACOLOGY300

Topics: Drug – receptor binding, GRADED DOSE RESPONSE CURVE, Agonist, antagonist, COMPETITIVE ANTAGONISM, IRREVERSIBLE ANTAGONISM, QUANTAL DOSE RESPONSE CURVE, Desensibilisation, tachyphylaxis, Tachyphylaxis

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology