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Diagnostic Strategy Books

Global Economic Environment

Author: CJ Okeke, EA Adegbola, SO Israel-Cookey, Temi Olajide-Arise, Remi Awolowo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS726

Topics: Global Economic Environment, International Trade, International Business, Terms of Trade, Globalization, International Institutions, Global Power, Wealth Distribution, Multilateral Negotiations, Global Culture, Information Technology, Economic Growth, Global Economic Environment, Import Substitution Industrialization Strategy, Export Industrialization Strategy, Inflation, Interest Rates, Interest Rates, Free Market Economy

Global Economic Environment

Author: CLEMENT OKEKE, EA ADEGBOLA, SO ISRAEL – COOKEY

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BUS847

Topics: Global Economic Environment, International Trade, International Business, Terms of Trade, Globalization, International Institutions, Global Power, Wealth Distribution, Multilateral Negotiations, Global Culture, Information Technology, Economic Growth, Global Economic Environment, Import Substitution Industrialization Strategy, Export Industrialization Strategy, Inflation, Interest Rates, Exchange Rates

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

Strategic Management

Author: Caroline Aturu-Aghedo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT329

Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation

Contemporary Strategic Studies

Author: Terhemba Nom Ambe-Uva

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR322

Topics: Strategic Studies, Strategy Formulation, strategy, Operational Research, game theory, conflict, conflict resolution, war, peace, deterrence, strategic planning, foreign policy analysis

Technology ventures ,4th edition

Author: Thomas Byers, Richard Dorf, Andrew Nelson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT415

Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Retail Management

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT104

Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

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Science and Technology