Qualitative Inorganic Analysis Books
Author: JO Onyemaechi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO802
Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition
Entrepreneurship Theory Process Practice ,4th edition
Author: Donald Kuratko, Allan O'Connor, Howard Frederick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Entrepreneurial mindset, social Entrepreneurship, ethical Entrepreneurship, Entrepreneurial case analysis, Entrepreneurial ventures, initiating Entrepreneurial ventures, developing Entrepreneurial ventures, Entrepreneurial opportunites, strategic Entrepreneurial growth
Essentials of Entrepreneurship and Small Business Management, Global Edition
Author: Norman Scarborough, Jeffrey Cornwall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team
Author: Alex Olusemore Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT224
Topics: Moral Development, Reasoning, Business Ethics, Ethics, Justice, Business, Business System, Environmentalism, Ethics of Job Discrimination, Corporations, Corporate Governance, Board of Directors, Investment Banks, Securities Analysis, Creditors, Credit Procedures, Activities of Shareholders, Corporate Takeovers, Merger, Acquisitions, Corporate Social Responsibilities
Author: Onyinyechi Josephine
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT225
Topics: Small Business Finance, Small Business, Nigerian Financial System, Nigerian Money Market, Nigerian Capital Market, Nigerian Securities and Exchange Commission, central bank of Nigeria, Types of Finance, financing small business, Business Plans, Analysis of Market Opportunities, Failure of Small Business, Success of Small Business, Roles of Small Business in Economic Development
Customers Relationship Management
Author: Aturu–Aghedo, Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT206, MKT206
Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Business Opportunity Scouting and Evaluation
Author: Idowu Khadijat
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT305, ENS305
Topics: Business Opportunity Scouting, Business Opportunity Evaluation, Small Business Enterprises, Innovative Business Ideas, Business Opportunities, Business Plan, Creative Entrepreneurship, Entrepreneurial Skills, SWOT Analysis, Business Management Techniques, Management Concepts
Author: Toyosi Daniel, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT401
Topics: E-Business, Mobile Telecommunication, internet, website design, internet advertisement, online shopping, E-payments, E-Marketing, E-Market Opportunity Analysis, E-Marketing Plan, Online Strategy Formulation Plan, Market Communication, Branding, Financial Appraisal, Implementation, Control of E-Marketing Plan, E-Business Security, Business Security Challenges, Network Security, network Management, Copyright Law, Electronic Access to Information, Internet Firewall, Fraud Prevention
Author: Ibrahim Idrisu, Jelili Sufian
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT403
Topics: Project Management, Project Planning, Team Based Structure, cost estimate, monitoring, evaluation, Project implementation strategy, Project Scheduling, Replacement Model, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis
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