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Effective Dose Books

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Public Policy Making and Analysis

Author: Augustine Nduka Eneanya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD405

Topics: Public Policy Making, Public Policy Analysis, Public Policy, Policy Making Cycle, Public Policy Process, Budgeting System, planning, Public Analysis Techniques, Networking Analysis Techniques, Cost-Benefit Analysis, Cost-Effectiveness Analysis Techniques, Constraints of Policy Analysis

Basic Concepts of Educational Planning and Administration

Author: Olu Ogunsanwo

School: University of Ibadan

Department: Education

Course Code: EME101

Topics: Educational Planning, educational Administration, educational management, educational planning programs, effective educational planning, national education goals

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Economics of Adult Education , Community Development and Social Welfare

Author: MO Akintayo

School: University of Ibadan

Department: Education

Course Code: ADE302

Topics: adult education economics, Community Development, Social Welfare, Education, Economic Growth, National Development, Human Capital Development, Manpower Forecasting, international Comparison Technique, Parnes-Mediterranean Regional Projects Technique, Eye-Balling Forecasting Techniques, Trend Exploration Technique, Moving Average forecasting Technique, Exponential Smoothing, Time Series forecasting Methods, Education Cost Production Function, cost of education, Cost Benefit Analysis, Educational Efficiency, educational Effectiveness, Education Demand, education Supply

Psychology and the Teacher ,8th edition

Author: Child Dennis

School: University of Ibadan

Department: Education

Course Code: GCE204

Topics: psychology, education, nervous system, attention, peerception, concept formation, congitive development, language, literacy, numeracy, learning, learning theory, learning practice, memory, human motivation, motivation theories, human intelligence, gifted, talented, special educational needs, personality, learning, teaching styles, psychology, career choice, classrom, curriculum management, curriculum assesment, effective classrom strategies, cognitive psychology, behaviour modification, class management strategies, curriculum process, curriculum interpretation, educational assessment

Introduction to Writing

Author: EO Soola

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA102

Topics: Writing, writing skills, effective writing, sentence, Types of Sentence, Avoiding Sentence Pitfall, Reference of Pronouns, faulty predication, faulty parallelism, Dangling Modifier, Misplaced Modifiers, Fused Sentences, Comma Splices, paragraph, Paragraph Length, Paragraphs Types, Paragraph Development, essay, Descriptive Essay, Argumentative Essay

Public Speaking Concepts and Skills for a Diverse Society ,8th edition

Author: Clella Jaffe

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA103

Topics: Public Speaking, Effective Listening, Audience Analysis.Presentation Aids, speech delivery, informative speaking, Persuasive Speaking, persuasion

Principle of Marketing

Author: Olugbenga Elegbe

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA206

Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure

Group dynamics ,7th edition

Author: Donelson Forsyth

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY205

Topics: studying groups, inclusion, identity, formation, cohesion, development, structure, influence, power, leadership, performance, teams, decision making, conflict, intergroup relations, groups, change, crowds, collectives, group dynamics, individualism, collectivism, personal identity, social identity, affliation, attraction, norms, roles, intermember relations, social network analysis, majority influebce, minority influence, authority, leading groups, leadership emergence, leader effectiveness

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