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Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Microeconomic Theory

Author: Ajide Kazeem Bello

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO301

Topics: Microeconomic Theory, Consumer Behaviour, Microeconomics, Production, Cost, Pricing and Output, Perfect Competition, Monopolistic Competition, Oligopolistic Competition, Duopoly Model, Kinked–Demand Model, Strategic Thinking, Game Theory

Microeconomics for Life, 2nd edition

Author: Avi Cohen

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO301

Topics: Microeconomics, scarcity, opportunity cost, trade, Demand, supply, price elasticity, economic profit, economic loss, pricing power, marginal revenue, marginal cost, productivity, perfect competition, monopoly, competition, carbon taxes

Modern Microeconomics, 2nd edition

Author: Koutsoyiannis

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO411

Topics: Microeconomics, Cost theory, perfect competition, monopoly, monopolistic competition, price discrimination, classical oligopoly, non-collusive oligopoly, collusive oligopoly, price leadership, Bain's limit-pricing theory, welfare economics, income distribution, Equilibrium theory, Walrasian system

Contemporary Business, 18th edition

Author: Louis Boone, David Kurtz, Susan Berston

School: Edo University

Department: Administration, Social and Management science

Course Code: BUS111

Topics: Business ethics, social responsibility, business ownership, organization, management, leadership, internal organization, human resource management, production, operations management, customer-driven marketing, product, distribution strategies, promotion, pricing strategies, financial system, financial management

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