Lifetime Pricing Books
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
Author: Ajide Kazeem Bello
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO301
Topics: Microeconomic Theory, Consumer Behaviour, Microeconomics, Production, Cost, Pricing and Output, Perfect Competition, Monopolistic Competition, Oligopolistic Competition, Duopoly Model, Kinked–Demand Model, Strategic Thinking, Game Theory
Microeconomics for Life, 2nd edition
Author: Avi Cohen
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO301
Topics: Microeconomics, scarcity, opportunity cost, trade, Demand, supply, price elasticity, economic profit, economic loss, pricing power, marginal revenue, marginal cost, productivity, perfect competition, monopoly, competition, carbon taxes
Modern Microeconomics, 2nd edition
Author: Koutsoyiannis
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO411
Topics: Microeconomics, Cost theory, perfect competition, monopoly, monopolistic competition, price discrimination, classical oligopoly, non-collusive oligopoly, collusive oligopoly, price leadership, Bain's limit-pricing theory, welfare economics, income distribution, Equilibrium theory, Walrasian system
Contemporary Business, 18th edition
Author: Louis Boone, David Kurtz, Susan Berston
School: Edo University
Department: Administration, Social and Management science
Course Code: BUS111
Topics: Business ethics, social responsibility, business ownership, organization, management, leadership, internal organization, human resource management, production, operations management, customer-driven marketing, product, distribution strategies, promotion, pricing strategies, financial system, financial management
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