Print Market Books
Author: Julien Chevallier
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC420
Topics: Emissions Trading, CO2 Price Fundamentals, Clean Development Mechanism, Risk-Hedging Strategies, Portfolio Management
Principles of Economics ,12th edition
Author: Karl Case, Ray Fair, Sharon Oster
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: economic problem, scarcity, choice, demand, supply, market equilibrium, market system, household behavior, consumer choice, production process, short-run costs, output decisions, input demand, labor, land market, capital market, investment decision, general equilibrium, market imperfection, monopoly, antitrust policy, oligopoly, monopolistic competition, externalites, public goods, uncertainty, asymmetric information, income distribution, poverty, public finance, taxation, macroeconomics, national output, national income, Unemployment, Inflation, Long-Run Growth, aggregate expenditure, equilibrium output, government policy, fiscal policy, money, federal rreserve, interest rate, aggregate output, price level, labor market, macroeconomic theory, financial crises, stabilization, deficit, long-run growth, world economy, international trade, comparative advantage, protectionism, open-economy macroeconomics, economic growth
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
Author: May Ifeoma Nwoye
School: National Open University of Nigeria
Department: General studies
Course Code: GST302
Topics: Business Planning Process, Value Creation, Opportunity Search, Opportunity Identification, Opportunity, Mergers, Acquisition, Sources of Funds, Marketing, Marketing Mix, Modern Marketing Tools, Small Business Marketing, Big Business Marketing, Ethics, Social Responsibility
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Author: Abiodun Folawewo
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO101
Topics: Economic Problems, economic systems, Scarcity, Choice, Opportunity Cost, Command Economy, Free Market, Laissez-Faire Economy, Mixed Economic System, Economics of Exchange, Market Mechanism, Demand, Supply, demand curve, supply curve, market equilibrium, Elasticity of Demand, utility, indifference curve, household budget curve, consumer surplus, Utility Maximization Rule, production process, supply decision, Price Taking Firm, efficiency, exchange, Imperfect Competition, Monopolistic Competition, pure monopoly, oligopoly model, game theory, Nash Equilibrium Technique, labour market, input market
Modern Livestock and Poultry Production, 9th Edition
Author: Frank Flanders, James Gillespie
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP313
Topics: Livestock Production, Poultry Production, domestication, livestock industry, livestock production safety, nutrition, feeding, feed nutrients, feed additives, balancing rations, animal breeding, animal breeding genetics, animal reproduction, animal breeding systems, Beef cattle, marketing beef cattle, swine, feeding wine, swine housing, swine equipment, marketing swine, sheep, goats, sheep feeding, sheep management, horses, horsemanship, horse training, poultry, poultry diseases, poultry parasites, marketing poultry, marketing eggs, dairy cattle, dairy cattle breeds, feeding dairy cattle, dairy herd management, milking management, dairy heard health, dairy housing equipment, marketing milk, rabbits, Bison, ratites, Llamas, Alpacas, Elk
Author: Andrew Schotter
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: Preferences, Utilities, Demands, Uncertainty, Consumers, Preferences, utilities, Indifference Curves, consumer demand, welfare analysis, uncertainty, production, cost, choice, cost curves, Decision Theory, Game Theory, Strategic Business Analysis, Decision Making, market, market structure, Perfectly Competitve Markets, Competitive Markets, Market Institutions, Auctions, Entrepreneurship, Monopoly, Natural Monopoly, Oligopoly, Welfare, Exchange, General Equilibrium, Market Failure
Author: Robert Pindyck, Daniel Rubinfeld
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics
Author: Michael Wickens
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC102
Topics: Centralized Economy, Real-Business-Cycle Dynamics, Optimal Solution, Economic Growth, Modeling Economic Growth, Endogenous Growth, Decentralized Economy, Consumption, savings, Life-Cycle Theory, labour, firms, Government Budget Constraint, Public Finances, Financing Government Expenditures, Optimizing Public Finances, Fiscal Policy, Time-Consistent, Time-Inconsistent Fiscal Policy, Overlapping-Generations Model, Open Economy, traded goods, Current-Account Sustainability, Monetary Economy, Imperfectly Flexible Prices, Price Stickiness, Asset Pricing, Macroeconomics, Market Efficiency, Arbitrage, Asset Allocation, Financial Markets, Stock Market, bond market, FOREX Market, Nominal Exchange Rates, IS–LM Model, Monetary Policy, Keynesian Model of Inflation, Optimal Inflation Targeting, Optimal Monetary Policy, New Keynesian Model, Real Business Cycles, DGE Models, Economic Fluctuations, RBC Model, Mathematical Appendix, Continuous-Time Optimization, Dynamic Programming, Stochastic Dynamic Optimization, Time Consistency, Time Inconsistency, Linear Rational-Expectations Models
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