INTEGRATED PAPER200 Books
Author: Olugbenga Elegbe
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA206
Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure
Author: CHE UI
School: University of Ibadan
Department: Science and Technology
Course Code: CHE256
Topics: Chemical Kinetics, rates of reaction, Rate constant, integrated rate law, zero order reaction, First-order rate law, Temperature Dependence of Reaction Rates, Collision Theory, Transition state Theory, Complex Reactions, chain reactions, reversible reactions, opposing reactions, Consecutive Reaction, side reaction
Author: BCH
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: BCH221
Topics: MOLECULAR ORGANIZATION OF CELL, CELLULAR BASIS OF BIOCHEMISTRY, SUBCELLULAR ORGANELLES, SUBORGANELLES, INTEGRATED METABOLISM
Optimization of Chemical Process
Author: THOMAS EDGAR, DAVID HIMMELBLAU, Leon Lasdon
School: University of Uyo
Department: Engineering
Course Code: CHE515
Topics: PROBLEM FORMULATION, OPTIMIZATION THEORY, OPTIMIZATION METHODS, APPLICATIONS OF OPTIMIZATION, HEAT TRANSFER, ENERGY CONSERVATION, SEPARATION PROCESSES, FLUID FLOW SYSTEMS, CHEMICAL REACTOR DESIGN, CHEMICAL REACTOR OPERATION, INTEGRATED PLANNING SCHEDULING, OPTIMIZATION OF UNCONSTRAINED FUNCTIONS, UNCONSTRAINED MULTIVARIABLE OPTIMIZATION, LINEAR PROGRAMMING, NONLINEAR PROGRAMMING, MIXED-INTEGER PROGRAMMING, GLOBAL OPTIMIZATION
Introduction to General Agriculture 2
Author: AD Adeleye
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: COP112, COP116
Topics: Agricultural Cooperatives, Agricultural Development Policy, Agricultural Development Planning, Agricultural Development Programmes, Integrated Rural Development, Agricultural Credit, Agriculture Credit Cooperatives, Agricultural Credit, Agricultural Marketing, Marketing Institution, Co-operative Marketing Organisations, Food Processing Cooperatives, Agriculture Products, Agricultural Produce, Storage, Pasture, Forage, Cash Crops, Cocoa, Oil Palm, Fertilizer, Manure, Livestock Farming, Poultry, Livestock Farming, Cattle Production, Livestock Farming
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
The practice of public relations ,13th edition
Author: Fraser Seitel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Author: MGS403
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS403
Topics: Community Development, Rural Leadership, Growth models, rural Development, Integrated Rural development, Social Infrastructures, Rural Education, Rural Community
Author: Stowell Israel-Cookey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT833
Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization
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