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INTEGRATED PAPER200 Books

Principle of Marketing

Author: Olugbenga Elegbe

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA206

Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure

Chemical Kinetics

Author: CHE UI

School: University of Ibadan

Department: Science and Technology

Course Code: CHE256

Topics: Chemical Kinetics, rates of reaction, Rate constant, integrated rate law, zero order reaction, First-order rate law, Temperature Dependence of Reaction Rates, Collision Theory, Transition state Theory, Complex Reactions, chain reactions, reversible reactions, opposing reactions, Consecutive Reaction, side reaction

CELL BODY DEFENSE

Author: BCH

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: BCH221

Topics: MOLECULAR ORGANIZATION OF CELL, CELLULAR BASIS OF BIOCHEMISTRY, SUBCELLULAR ORGANELLES, SUBORGANELLES, INTEGRATED METABOLISM

Optimization of Chemical Process

Author: THOMAS EDGAR, DAVID HIMMELBLAU, Leon Lasdon

School: University of Uyo

Department: Engineering

Course Code: CHE515

Topics: PROBLEM FORMULATION, OPTIMIZATION THEORY, OPTIMIZATION METHODS, APPLICATIONS OF OPTIMIZATION, HEAT TRANSFER, ENERGY CONSERVATION, SEPARATION PROCESSES, FLUID FLOW SYSTEMS, CHEMICAL REACTOR DESIGN, CHEMICAL REACTOR OPERATION, INTEGRATED PLANNING SCHEDULING, OPTIMIZATION OF UNCONSTRAINED FUNCTIONS, UNCONSTRAINED MULTIVARIABLE OPTIMIZATION, LINEAR PROGRAMMING, NONLINEAR PROGRAMMING, MIXED-INTEGER PROGRAMMING, GLOBAL OPTIMIZATION

Introduction to General Agriculture 2

Author: AD Adeleye

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: COP112, COP116

Topics: Agricultural Cooperatives, Agricultural Development Policy, Agricultural Development Planning, Agricultural Development Programmes, Integrated Rural Development, Agricultural Credit, Agriculture Credit Cooperatives, Agricultural Credit, Agricultural Marketing, Marketing Institution, Co-operative Marketing Organisations, Food Processing Cooperatives, Agriculture Products, Agricultural Produce, Storage, Pasture, Forage, Cash Crops, Cocoa, Oil Palm, Fertilizer, Manure, Livestock Farming, Poultry, Livestock Farming, Cattle Production, Livestock Farming

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Community Development

Author: MGS403

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS403

Topics: Community Development, Rural Leadership, Growth models, rural Development, Integrated Rural development, Social Infrastructures, Rural Education, Rural Community

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

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