Personal Selling Process Books
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Engineering Thermodynamics Work and Heat Transfer ,Fourth edition
Author: Gordon Rogers, Yon Mayhew
School: Rivers State University of Science and Technology
Department: Engineering
Course Code: FEC251
Topics: Engineering Thermodynamics, Work, Heat Transfer, Thermodynamic properties, temperature, Law of Thermodynamics, Non-Flow Processes, Constant volume process, Constant pressure process, Polytropic process, Adiabatic process, Isothermal process, Flow Processes, Nonsteady-flow processes, Boiler, condenser, Throttling, Reciprocating compressor, Cycle efficiency, Reversibility, irreversibility, Exergy, Gibbs function, steady-flow system, Properties of Fluids, Vapour Power Cycles, carnot cycle, rankine cyclel, reheat cycle, regenerative cycle, economiser, air preheater, steam cycles, Gas Power Cycle, gas turbine cycle, Closed-cycle gas turbine, Intercooling, reheating, Combined gas, steam cycles, Reciprocating engine cycles, Heat Pump, Refrigeration Cycles, Reversed Carnot cycle, Practical refrigeration cycles, Water refrigerator, Absorption refrigerators, Gas cycles, Hygrometry, psychrometry
Manufacturing Engineering And Technology, Seventh Edition
Author: Steven Schmid, Serope Kalpakjian
School: Federal University of Technology, Owerri
Department: Engineering
Course Code: MCE304
Topics: structure of metals, mechanical behavior of metals, manufacturing properties of metals, metal alloys, heat treatment, ferrous metals, alloy, Nonferrous metals, alloys, polymers, ceramic, glass, graphite, diamond, nano materials, composite materials, metal-casting processes, metal-casting equipment, metal casting, metal-rolling, metal-forging, metal extrusion, drawing processes, sheet-metal forming processes, powder metal, superconductors, plastics, rapid-prototyping processes, machining, cutting-tool materials, cutting fluids, machining processes, machining centers, machine-tool structures, machining economics, abrasive finishing, finishing operations, micromanufacturing, microelectronics devices, solid-welding processes, brazing, soldering, adhesive-bonding, mechanical fastening, surface technology, engineering metrology, instrumentation, quality assurance, computer-integrated manufacturing, computer-aided manufacturing
Author: John Santrock
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: CSS211
Topics: Adolescence, puberty, health, brain, cognitive development, gender, sexuality, moral development, values, religion, families, peers, romantic relationships, lifestyles, schools, achievement, work, careers, culture, adolescence problems, emerging adulthood problems, puberty determinants, growth sport, sexual maturation, Epistle to Titus, identity, hormones, experience, emotions, emotional competence, personality development, personality, temperament, Gender Stereotyping, Sexually Transmitted Infections, Forcible Sexual Behavior, Sexual Harassment, sexual culture, sexual identity development, moral thought, moral behavior, moral feeling, moral personality, social domain theory, parenting, family processes, Sibling Relationships, peer relations, friendship, dating, cohabiting adults, Emerging Adult Lifestyles
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT308
Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts
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