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Personal Selling Process Books

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Engineering Thermodynamics Work and Heat Transfer ,Fourth edition

Author: Gordon Rogers, Yon Mayhew

School: Rivers State University of Science and Technology

Department: Engineering

Course Code: FEC251

Topics: Engineering Thermodynamics, Work, Heat Transfer, Thermodynamic properties, temperature, Law of Thermodynamics, Non-Flow Processes, Constant volume process, Constant pressure process, Polytropic process, Adiabatic process, Isothermal process, Flow Processes, Nonsteady-flow processes, Boiler, condenser, Throttling, Reciprocating compressor, Cycle efficiency, Reversibility, irreversibility, Exergy, Gibbs function, steady-flow system, Properties of Fluids, Vapour Power Cycles, carnot cycle, rankine cyclel, reheat cycle, regenerative cycle, economiser, air preheater, steam cycles, Gas Power Cycle, gas turbine cycle, Closed-cycle gas turbine, Intercooling, reheating, Combined gas, steam cycles, Reciprocating engine cycles, Heat Pump, Refrigeration Cycles, Reversed Carnot cycle, Practical refrigeration cycles, Water refrigerator, Absorption refrigerators, Gas cycles, Hygrometry, psychrometry

Manufacturing Engineering And Technology, Seventh Edition

Author: Steven Schmid, Serope Kalpakjian

School: Federal University of Technology, Owerri

Department: Engineering

Course Code: MCE304

Topics: structure of metals, mechanical behavior of metals, manufacturing properties of metals, metal alloys, heat treatment, ferrous metals, alloy, Nonferrous metals, alloys, polymers, ceramic, glass, graphite, diamond, nano materials, composite materials, metal-casting processes, metal-casting equipment, metal casting, metal-rolling, metal-forging, metal extrusion, drawing processes, sheet-metal forming processes, powder metal, superconductors, plastics, rapid-prototyping processes, machining, cutting-tool materials, cutting fluids, machining processes, machining centers, machine-tool structures, machining economics, abrasive finishing, finishing operations, micromanufacturing, microelectronics devices, solid-welding processes, brazing, soldering, adhesive-bonding, mechanical fastening, surface technology, engineering metrology, instrumentation, quality assurance, computer-integrated manufacturing, computer-aided manufacturing

Adolescence, 16th edition

Author: John Santrock

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: CSS211

Topics: Adolescence, puberty, health, brain, cognitive development, gender, sexuality, moral development, values, religion, families, peers, romantic relationships, lifestyles, schools, achievement, work, careers, culture, adolescence problems, emerging adulthood problems, puberty determinants, growth sport, sexual maturation, Epistle to Titus, identity, hormones, experience, emotions, emotional competence, personality development, personality, temperament, Gender Stereotyping, Sexually Transmitted Infections, Forcible Sexual Behavior, Sexual Harassment, sexual culture, sexual identity development, moral thought, moral behavior, moral feeling, moral personality, social domain theory, parenting, family processes, Sibling Relationships, peer relations, friendship, dating, cohabiting adults, Emerging Adult Lifestyles

Basic Marketing ,18th edition

Author: William Perreault, Joseph Cannon, Jerome McCarthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM201, MM309

Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

Promotion

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT308

Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts

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