Competitive Strategy Books
Public Sector Economics Theory, Policy and Practice
Author: Stephen Bailey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO447
Topics: Public Sector Economics, Public Sector Growth, Taxation, Public Sector Borrowing, Government Intervention, Public Expenditure Policy, Tax Policy, Public Sector Borrowing, Income Inequalities, Economic Restructuring, Nationalisation, Privatisation, Regulation, Compulsory Competitive Tendering
Contemporary Management ,9th Edition
Author: Gareth Jones, Jennifer George
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Management, Managers, Managing, Management Thought, Values, Attitudes, Emotions, Culture, Ethics, Social Responsibility, Managing Diverse Employees, Multicultural Environment, Decision Making, Learning, Creativity, Entrepreneurship, Value Chain Management, Competitive Advantage, Managing Organizational Structure, Managing Organizational Structure Culture, Organizational Control, Organizational Change, Human Resource Management, Motivation, Performance, Leadership, Effective Groups, Effective Teams, Promoting Effective Communication, communication, Managing Conflict, Politics, Negotiation
Handbook on Decision Support Systems 2 Variations
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: Gregory Mankiw, Mark Taylor
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO101
Topics: Economics, theory of competitive markets, market failure, public goods, common resources, merit goods, firm behaviour, market structures, monopoly, Firms’ production decisions, monopolistic competition, Oligopoly, Contestable markets, Income inequality, poverty, Heterodox economics, production, growth, unemployment, labour market, Long-run macroeconomics, Saving, investment, financial system, monetary system, Open-economy macroeconomics, Short-run economic fluctuations, Keynesian economics, Aggregate demand, aggregate supply, Supply-side policies, International macroeconomics
Introductory Economics ,4th edition
Author: Arleen Hoag, John Hoag
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO101
Topics: economic systems, price determination, demand, supply, Market Equilibrium, price elasticity, diminishing returns, cost, revenue, profit, Perfectly Competitive Supply, monopoly, imperfect competition, Unemployment, Inflation, Gross Domestic Product, price index, business cycles, level of income, consumption, investment, Macro Equilibrium, government, Keynesian Cross, Fiscal Policy, money, Monetary Tools, Economic Policy
Microeconomic Theory ,4th edition
Author: Charles Ferguson, John Gould
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO301
Topics: Microeconomic Theory, consumer behavior, demand, utility, cost, distribution, perfectly competitive markets, Marginal productivity theory, economic equilibrium, economic welfare, welfare economics
The Neurotic Personality of Our Time
Author: Karen Horney
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: PSY226
Topics: Neurotic Personality, anxiety, hostility, neuroses, neurotic need, affection, rejection, power, prestige, Neurotic Competitiveness, Neurotic Guilt Feelings
Author: Babatunde Agbi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: CRD301
Topics: Consumer Cooperatives, Monopolistic Market Structure, competitive Market Structure, Capitalist Market, Book-Keeping, surplus distribution, Consumer Cooperatives organisation, Consumer Cooperatives management
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