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Competitive Strategy Books

Public Sector Economics Theory, Policy and Practice

Author: Stephen Bailey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO447

Topics: Public Sector Economics, Public Sector Growth, Taxation, Public Sector Borrowing, Government Intervention, Public Expenditure Policy, Tax Policy, Public Sector Borrowing, Income Inequalities, Economic Restructuring, Nationalisation, Privatisation, Regulation, Compulsory Competitive Tendering

Contemporary Management ,9th Edition

Author: Gareth Jones, Jennifer George

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Management, Managers, Managing, Management Thought, Values, Attitudes, Emotions, Culture, Ethics, Social Responsibility, Managing Diverse Employees, Multicultural Environment, Decision Making, Learning, Creativity, Entrepreneurship, Value Chain Management, Competitive Advantage, Managing Organizational Structure, Managing Organizational Structure Culture, Organizational Control, Organizational Change, Human Resource Management, Motivation, Performance, Leadership, Effective Groups, Effective Teams, Promoting Effective Communication, communication, Managing Conflict, Politics, Negotiation

Handbook on Decision Support Systems 2 Variations

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Economics ,5th edition

Author: Gregory Mankiw, Mark Taylor

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO101

Topics: Economics, theory of competitive markets, market failure, public goods, common resources, merit goods, firm behaviour, market structures, monopoly, Firms’ production decisions, monopolistic competition, Oligopoly, Contestable markets, Income inequality, poverty, Heterodox economics, production, growth, unemployment, labour market, Long-run macroeconomics, Saving, investment, financial system, monetary system, Open-economy macroeconomics, Short-run economic fluctuations, Keynesian economics, Aggregate demand, aggregate supply, Supply-side policies, International macroeconomics

Introductory Economics ,4th edition

Author: Arleen Hoag, John Hoag

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO101

Topics: economic systems, price determination, demand, supply, Market Equilibrium, price elasticity, diminishing returns, cost, revenue, profit, Perfectly Competitive Supply, monopoly, imperfect competition, Unemployment, Inflation, Gross Domestic Product, price index, business cycles, level of income, consumption, investment, Macro Equilibrium, government, Keynesian Cross, Fiscal Policy, money, Monetary Tools, Economic Policy

Microeconomic Theory ,4th edition

Author: Charles Ferguson, John Gould

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO301

Topics: Microeconomic Theory, consumer behavior, demand, utility, cost, distribution, perfectly competitive markets, Marginal productivity theory, economic equilibrium, economic welfare, welfare economics

The Neurotic Personality of Our Time

Author: Karen Horney

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: PSY226

Topics: Neurotic Personality, anxiety, hostility, neuroses, neurotic need, affection, rejection, power, prestige, Neurotic Competitiveness, Neurotic Guilt Feelings

Consumer Cooperatives

Author: Babatunde Agbi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: CRD301

Topics: Consumer Cooperatives, Monopolistic Market Structure, competitive Market Structure, Capitalist Market, Book-Keeping, surplus distribution, Consumer Cooperatives organisation, Consumer Cooperatives management

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Engineering

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology